SEO Optimization for roofing site

Need to create a SEO campaign for a roofing contractor site. Site will have narrow target market (Central Florida primarily). ## Deliverables Customer focuses on Roofing - re-roofs - residential and commercial new and existing construction. Shingles, tile, metal, modified, duro-last, and stone coated steel. Not sure if the keywords I entered made it on the form but in case they did not they are (in order of importance) Orlando Roofing Local Roofing Residential Roofing Home Roofing Commercial Roofing Licensed Roofer Roofing Experts All types roofing Roofing All Roofing Roof maintenance Roof repairs Their site also describes a great deal about their products and services. Thanks for your help.