Marketing Assignment Help - Advertising Research Essay

You have been approached by an agency to submit a research proposal on how to research the (CASE STUDY WILL BE SENT IF BID IS CHOSEN). 1. How your agency would better understand the (CASE STUDY) consumer in terms of attitudes toward the brand and category, the role that the fragrance plays in their lives and general product consumption and usage behavior. 2. How you would evaluate the effectiveness of the existing competition as outlined in the case study. The structure of your research proposal should look as follows: 1. Background and intro 2. Research objectives & project outcomes (the aim of your research) 3. Research Methodology 4. Research Considerations The following issues need to be addressed in the final proposal: - Timing - Target Market Coverage - Depth and scope of initiative You are to use am 11 size font, 1/2 spacing and no less than 5 pages.