Website messaging and revamp

We are planning to refresh our website, [login to view URL], to clearly call out the Value Proposition for all our target audiences. Since it is a website project, while there would be UI/UX changes involved, our key requirement is around right messaging and workflow to clearly bring out the Value Proposition for visitors depending upon what they are looking for. While assessing your proposal, 70% weightage will be given to messaging and remaining 30% to the look and feel. If you have expertise in even one area out of messaging/ website creation, feel free to bid, but adjust the bid amount accordingly and call it out explicitly while submitting the bid. In your proposal, please include the following samples that show your best messaging, creativity and design. --Layout of the home page bringing out our value prop for all our key target audience • Students (for Learning) • Working Professionals (for Interview preparation and job applications) • Corporates (for Hiring needs) • Universities and Colleges (for Academic and admission solutions) • Coaching Institutes (for Assessments, branding and lead generation) --showcase a page for Corporates -- Navigation structure -- Highlight our “Contests” Tab. We run multiple hiring and academic contests throughout the year. All these contests should be well presented. If the project is awarded to you, you will need to deliver 20 pages of the website as part of the scope of this project (similar to the footer in the current website [login to view URL]) More details are provided in the attached document.