Thanks for inviting me to bid on this project. My name is William. Given your name and remark about transportation, I'm assuming that you're a car-rental service of some sort. How essential is transportation in your area? Perhaps we can pose a problem in this welcome letter and then offer your service as a solution. Though, I'm wondering: does this really need to be two to three pages? That could be overwhelming for a reader; he or she might get bored or have no interest in reading the letter upon discovering that it's two pages long. I suppose I would need to take a look at your site and learn a little more about the demographic before making that judgment call. But it's always better to keep your writing concise. I'll be around all day if you want to chat about specifics. Check out my profile/portfolio to learn more about my qualifications. --William