SEO

**Objective:** Develop [[login to view URL]][1] to become one of the highest ranking retail consultancy web site on Google. ? ## Deliverables **Job Scope:** To optimise the position and ranking of [[login to view URL]][1] the successful candidate will conduct the initial piece of work and will then be required to manage the site on an ongoing basis. ? **Quote:** Each candidate will be asked to submit the cost to complete the initial piece of work and also the monthly cost to keep the website at its optimum position.? PPC campaign should be quoted separately as this may only be used until the sites organic growth takes effect. ? **Successful candidates:** Will be based on experience (live examples), cost and speed to complete the project. ? **Future work:**? The business will require additional work very soon including; market research, blogs, articles, etc. **? ** **Elements of work to include:** ·? ? ? ? ? ? ? ? **SEO** o? ? ? Create new optimised pages if required o? ? ? Title Tags o? ? ? Meta Descriptions o? ? ? Meta Keywords o? ? ? Page URLs o? ? ? On page headings o? ? ? On page content o? ? ? Internal linking structure ? ·? ? ? ? ? ? ? ? **Keyword Research** o? ? ? Analysis of website and competitors website ??" create initial KW List o? ? ? Expand KW list ??" include every possible variation of KW/Phrase including mis-spellings and synonyms o? ? ? Identify KW? which are totally relevant to [login to view URL] ? ·? ? ? ? ? ? ? ? **PPC** ? o? ? ? Separate out the most cost effective KW's in terms of advertiser competition etc. o? ? ? Identify the negative keywords for each individual KW for PPC campaign optimisation o? ? ? Create various campaigns ??" paying special attention to settings in order to test various locations and placements o? ? ? Create individual ad groups within the campaigns ??" targeting specific areas of Retail [login to view URL] o? ? ? Separate KW's (broad, exact, phrase) in order to add the negatives at ad group level for each individual KW Phrase o? ? ? Create specifically targeted Google ads, tailored to each individual KW/Phrase o? ? ? Use expert copywriting skills and Adwords experience to create a split test variation of each Ad o? ? ? Point ads to the specific landing page (KW must be in the landing page for full optimisation) o? ? ? Continuously optimise the ads to improve [login to view URL] ROI using the split testing. (ongoing) ? ·? ? ? ? ? ? ? ? **Off-page Factors** o? ? ? link building campaign o? ? ? social media o? ? ? Submitting [login to view URL] to authoritative free online directories* o? ? ? Conduct an ongoing link building campaign which will maximise: o? ? ? link popularity o? ? ? link authority o? ? ? link relevancy