Search Engine Optimization Report

We require a Search Engine Optimization Report for a new website for a Cafe and Shop. The cafe and shop should be positioned as a premier brand. Gender breakdown will be 30% male to 70% female. The cafe & shop customers are primarily ABC1 customers with disposable income and a sense of responsibility to the environment. Your task is to write a report on the design strategy for the creation on a new website that will give high placement in organic search ranking with Google and other major search engines. You will be required to produce a report that will include recommendations for implement such strategy. The report should include the following: - An overview of the importance of Search Engine Optimization for an online business. Mention should be made of the various techniques that could be used to ensure a high organic search engine ranking. - Recommendations for domain name selection and justification thereof. Outline the various options that the client has with regard to registering a domain name and the possibilities of domain name forwarding and registering multiple domain names. - Suggested link partners to increase back links to the site. These links should be one-way non-reciprocal links and will not be paid for links. - Evidence of research regarding the target audience. - Research and analysis of the top competitor websites. - A site map. - Evidence of Keyword research in order to build high organic search engine rankings. Include a list of keywords and possible keyword tools (e.g. Google Keywords Tool) that could be used to generate such a list. - A suggested strategy for monitoring website traffic. Include some mention of the type of data that will be collected and the justification thereof. A comparison and assessment of the various website analysis tools available would be a valuable addition to the report. The report should be approximately 15 to 20 pages in length. However, you should focus on the actual content of your report rather than the overall length of the document. - The writing and layout of the report should be clear, concise, and well organized. - The language and presentation of the report should conform to professional standards. Only people with experience in this field are to submit their interest. Full payment will be made upon completion of the project, provided that we are happy with the report.