Approach to the Job:
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SEO:
-Analysis: Website, competitors, keywords, etc.
-On-page: Content optimization, Meta tags, title tags, sitemaps, etc.
-Off-page: Content marketing, article writing/posting, forum participation, etc.
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SMM:
-Creating, Formulating, managing SMM strategy focused on Facebook, Twitter, Instagram, Pinterest, youtube .
-Execution of all Social-Media activities (Posting, tweeting, sharing, engaging, liking, etc.)
-Creating Social-Media campaigns and calls-to-action that drive target-customers to site
-High quality content (Niche related + engaging)
-Maximum traffic (targeted)
-Real likes/followers
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Video promotion etc
SMO:
-Use the Right Channels(On which potential customers are there)
-Get on Google+(Content promotion, business promotion, boost authority with Google and help search engine rankings)
-Optimize Your Social Media Profiles( Regularly reviewing profiles, Replace old images with fresh ones, update out-of-date information etc)
-Use Pinterest ( If visual content fits your business style, products, and services, Pinterest can really help. It's perfect for publishing shareable content, attracting website traffic through links, and helping your content get higher search engine rankings.)
-Use Social Media Management Tools( HootSuite, Buffer etc to help schedule posts ahead of time.)
-Optimize Keywords in Post(To give Google a better understanding of your bus