I am analysing whether my idea for Moncler is suitable for the brand. I would need an analysis of Moncler's competitors and a positioning map.
I would need the same analysis (competitors analysis + positioning map) for my idea which is a long term license agreement between Moncler and L'Oréal for the creation of a winter beauty line (products including face masks, face creams, moisturizing serums, hand creams, nourishing for body and hair, and lip balms). A price for each product should be defined in order to correctly position the beauty line on the positioning map.
Note: For the positioning map please do not write price or brand awareness on the x or y axes. For Moncler positioning map you could write on the x axis (mass market - exclusivity) and on the y axis (trendy & innovative - classic)
While for the beauty line you could write on the x axis (low image generator - high image generator) and on the y axis (high design turnover - low design turnover).
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I am willing to help you Moncler competitors analysis + positioning map this project. I will deliver this work at very low price.
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