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...can help me acquire backlinks in bulk for the purpose of improving my search engine rankings. The backlinks should be acquired through guest posting on news websites. Key Responsibilities: - Acquire backlinks in bulk - Target these backlinks to be specifically from news websites - Utilize the method of guest posting for backlink acquisition Ideal Skills and Experience: - Proficiency in SEO and backlink acquisition - Ability to target specific types of websites, in this case, news websites - Prior experience in guest posting for backlink acquisition - Communication and negotiation skills for outreach to news websites I'm looking for someone who is results-driven and can help me enhance my website's search engine rankings through quality, bulk backlink acquis...

I'm seeking a skilled online marketer to help promote my psychiatric practice and increase my client base. This will be targeted towards all adults 18 and up. - Goal: Increase my client base significantly. - Target Audience: Adults age 18 and above. - Marketing Strategy: Primary focus on Search Engine Ads. The ideal candidate will have substantial experience in managing and optimizing search engine ads, as well as a deep understanding of adult audience targeting. Familiarity with the healthcare sector, particularly mental health, would also be beneficial. I would also like help in designing a website link for the search engines. I would like to have a presence on search engines such as Psychology Today, US News and World Report, , etc. which would encourage future p...

Seeking assistant for contact research, Data entry for contact phone & emails. Job Duties: Gather Contact Info Email & Phone Number for the following U.S States: 1. Utah ( Primary Home State) 2. Nevada 3. Idaho 4. Wy...Roofing companies by state and compile a list for me to email & offer property claim insurance services. - Locate all Restoration & Mitigation Companies by state to offer insurance property claim services. Contact Emails for HR preferred/ management. Email & Phone compiled into a spreadsheet or what you see best fit for a email list to send out. I am based in Utah so starting homebase and spreading out to surrounding states after. would like to have 100+ roofing companies by state. 100+ mitigation companies by state. 100 + ...

...reading habits and preferences. Secondary Goals: Implement data visualization features to display trends and sentiment analysis of news articles. Minimum Requirements: Content Aggregator: Develop a system that pulls news data from various APIs or web scraping. User Profile Management: Create functionality for users to register, login, and specify their interests and preferences. Recommendation Engine: Implement a machine learning model to analyze user behavior and curate news content accordingly. Optional Enhancements: Sentiment Analysis: Integrate a sentiment analysis model to evaluate the tone of news articles, helping users understand the general sentiment of the news they are reading. Data Visualization: Use libraries like Matplotlib and Seaborn to create graphs showing trend...

I'm seeking a highly skilled SEO and SMM expert focused on boosting website traffic, improving search engine rankings, and increasing social media engagement to generate new leads for my beauty service business. - Effective SEO Strategies: Develop and implement effective SEO strategies to improve website visibility on search engines and boost website traffic. - Social Media Management: Create and manage engaging, women-focused content on our social media platforms to increase engagement. - Local SEO: Execute local SEO strategies as I am primarily targeting the local market for my beauty service. Ideal candidates should have proven experience in SEO, SMM, highly knowledgeable in targeting women audience, and have a clear understanding of how to effectively market to a local...

I'm looking for a skilled digital marketer, with a strong focus on Search Engine Optimization (SEO) and Social Media Marketing (SMM), to help generate more leads and sales for my business. Key requirements: - Develop and implement effective SEO strategies to drive traffic to our website. - Manage and optimize social media campaigns on Facebook and Instagram to engage with our audience and boost sales. - Monitor and analyze effectiveness of marketing content. -Lead generation and data collection to share with sales team The right person for this job should have a solid understanding of how each social media channel works and how to optimize content so that it is engaging on those channels. SEO expertise is a must. I'm excited to see how your skills can drive our busine...

I'm looking to hire an SEO specialist to significantly boost organic traffic to my new exotic car website. The successful candidate will need to focus on the following aspects: - **Keyword Research**: I haven't conducted any keyword research yet, so this will be crucial for understanding what our audience is looking for and how we can target them effectively. ...cars. Requirements: Proven experience in SEO with examples of past work. Detailed plan and timeline for completing the project. Ability to communicate progress and provide regular updates. Looking forward to working with a professional who can help increase my site's visibility and traffic. Budget: [Enter your budget range here] Skills Required: SEO, Link Building, Internet Marketing, Search Engine Market...

I'm in need of an expert in SEO to boost the online presence of my website, primarily focusing on international traffic. Key Tasks: - Conduct thorough keyword research to identify high-value, relevant keywords for my website - Implement on-page optimization techniques to ensure all content is search engine friendly and easily discoverable - Develop a robust link building strategy to increase the authority and credibility of my website, particularly in the international market Target Audience: My target audience is global, so the successful candidate will need to have solid experience in international SEO, understanding how to adapt strategies for different regions and languages. Preferred Tools: I use Google Analytics for monitoring website traffic and user behavior, SEMru...

I'm in need of a skilled Flutter developer to create a mobile translation app that integrates with a third-party service, not a translation engine. The app needs to be compatible with both iOS and Android platforms. Key Features: - Text translation: Users should be able to input text and get translations in real-time. - Voice translation: The app should support translation via voice input. - Image translation: The app should allow users to scan images using their device's camera for translation. Additional Requirements: - The app should have user accounts and profiles with data storage capabilities. Ideal Skills: - Proficient in Flutter - Prior experience with mobile app development - Experience with integrating third-party services - Familiarity with translation app d...

I'm looking for a skilled AI developer with experience in Shopify to help me expand and enhance my online store. You can see the current version at - AI Tools Integration: I need to incorporate a range of AI features into my Shopify store, including a chatbot for customer service, a product recommendation engine to enhance the shopping experience, automated email marketing for customer engagement, and a content creation tool to assist in generating compelling product information. - Discount Code Integration: Having a discount code on my store's front page is a key priority for me. Experience in integrating this specific feature into Shopify is highly valued. - Chatbot Functionality: The primary goal of the chatbot I want to implement is to answer customer queries. It�...

Hello everyone, In exchange for your expertis...chain where SEO is a crucial link. Criteria: Expert in SEO with solid, proven experience. Ability to develop and implement effective SEO strategies. In-depth knowledge of current market trends and best practices in SEO. Analytical skills to track and improve SEO performance. Excellent communication and collaboration skills. Your Responsibilities: Analyze and optimize our website to improve search engine rankings. Develop SEO content strategies to attract and convert visitors. Work closely with our marketing team to align SEO efforts with our overall goals. Contact Us! We are eager to discover how you can contribute to our success and become a key member of our team. Reach out to us and let's discuss how we can work together for ...

...interactions, and intuitive controls - Incorporate high-quality visuals and 3D environments that are optimized for VR - Design and integrate a variety of unique and interesting avatars that the player can interact with - Ensure the app is suitable for a single user experience Ideal Skills and Experience: - Prior experience in developing VR games, ideally for Meta Quest - Proficiency in Unity or Unreal Engine (or other relevant game development engines) - Strong understanding of game design principles, particularly in the VR space - Experience with creating and integrating 3D assets - Ability to create engaging and interactive avatars - Strong communication skills and ability to work collaboratively to bring this project to life. Please provide examples of your past work in VR ...

I'm looking for a professional to recreate a logo and provide the files in PNG, JPEG, and EPS formats. Key Requirements: - Recreate an existing logo exactly but make shot glasses cheers, not stacked.. - Provide the logo in PNG, JPEG, and EPS formats Timeframe: - I would like this done ASAP. Ideal Skills and Experience: - Proficiency in graphic design - Strong attention to detail...and provide the files in PNG, JPEG, and EPS formats. Key Requirements: - Recreate an existing logo exactly but make shot glasses cheers, not stacked.. - Provide the logo in PNG, JPEG, and EPS formats Timeframe: - I would like this done ASAP. Ideal Skills and Experience: - Proficiency in graphic design - Strong attention to detail - Experience recreating logos - Ability to deliver in multiple f...

I have a UE file with an animated character and an environment. I need a UE expert to animate a second character, and set up an interactive environment where both characters can interact with simple movements and actions. Ideal Skills: - Excellent proficiency in Unreal Engine - Strong background in character animation - Experience with environment interaction setup in UE Details: - The project involves animating an additional character. This character will be tasked with collecting leaves and evading a monster within a time limit. If the monster captures the character, it triggers a chase sequence. - The level of interactivity with the environment is basic, limited to movement and a few key interactions, mainly collecting leaves and evading the monster. - The animations nee...

We are seeking an SEO Specialist with demonstrated experience in search engine optimization, especially in link building and improving domain authority. We're looking for someone with relevant experience in our niche or industry, capable of showing tangible results, and with excellent communication skills. What We Ask For: - Strategic Plan: We expect the candidate to present a detailed plan on how they will increase the domain authority of our website, including link building tactics, collaborations with other sites, and content strategies. - References and Examples of Previous Work: We request references from previous clients and examples of projects related to domain authority improvement. - Progress and Results Report: We establish clear expectations about the frequency ...

...site. SEO Configuration: Optimize the website for search engines with a focus on the Saudi Arabian market. This includes identifying and integrating the right keywords, tags, meta descriptions, and other relevant SEO elements to improve the site's visibility and ranking in search results. About the Agency: Our agency specializes in Search Engine Optimization (SEO) services, helping businesses improve their online presence and achieve higher search engine rankings. We offer comprehensive SEO strategies tailored to our clients' needs, focusing on delivering measurable results. Our team of experts is dedicated to staying updated with the latest SEO trends and best practices to ensure our clients stay ahead of the competition. Requirements: Proven experience with ...

I'm in need of an experienced SEO specialist to improve my website's visibility and drive a significant increase in organic traffic, boost conversion rates, and improve my search engine rankings. My target audience mainly consists of professionals. Key Responsibilities: - Enhancing On-Page SEO: Primarily focusing on content optimization to ensure it is relevant, engaging, and SEO-friendly. - Off-Page SEO: Building a strong backlink profile to establish authority in my niche. - Technical SEO: Ensuring my site structure is optimized, and performance is enhanced for a better user experience and higher search engine rankings. - Performance: Enhancing the website's loading speed and overall performance. - Blogs: Creating engaging and relevant blog content to attra...

I am looking for a talented Earth Engine expert to build a model that will allow me to effectively identify potential dumpsites using satellite imagery and the Random Forest machine learning algorithm. Key Responsibilities: - Collect and preprocess satellite imagery data - Develop an Earth Engine model capable of identifying potential dumpsites Ideal candidate should: - Have experience in satellite imagery analysis - Be proficient in using Google Earth Engine - Be skilled in developing and implementing Random Forest machine learning algorithms Your work will empower me to proactively identify and address potential dumpsites, contributing significantly to environmental protection and waste management.

I need to create a small HTML file to print offers and discounts, just like the attached one. Title, Price, Product name and logo below. It is to print on a horizontal A4 sheet. I need this in html format.

I'm seeking a highly skilled website developer, who has a deep understanding of Search Engine Optimization (SEO). Key Responsibilities: - Develop a website from scratch - Incorporate an online store into the website - Strategically implement SEO tactics to increase organic traffic Ideal Skills & Experience: - Extensive experience in website development - Proficient in SEO practices - Successful track record of improving search engine rankings and enhancing website visibility - Proven experience in developing online stores Therefore, if you possess the above skills and can achieve the identified goals, then your expertise is needed. Please submit your bid alongside references of your previous projects.

I'm seeking a skilled system administrator to replace my current MariaDB with MySQL 8.0 on a CentOS server. The ideal candidate will be able to: - Completely remove MariaDB ensuring no data loss - Install and configure MySQL 8.0, adhering to: * Default configuration * Custom storage engine Security is a key concern. Remote access to the MySQL installation must be restricted. This is crucial to maintain the integrity and security of the server and its data.

I've optimized my Shopify store and now I'm looking for an SEO expert to further ...visibility of my products and collections - Keyword research to identify high potential keywords for my niche - Off-page SEO strategies to increase backlinks and domain authority - Implementing SEO best practices to enhance my store's visibility on Google The ideal candidate should have: - Proven experience with SEO for eCommerce websites, preferably Shopify - A deep understanding of Google's search engine algorithms - Strong analytical skills and an ability to communicate complex ideas simply - A track record of improving website rankings on Google - Excellent communication skills If you're confident in your SEO expertise and can help me take my store to the next level on...

The project consist to convert a json format file to some csv format files

I'm looking for a skilled professional who can convert a DWG file into a high-detail point-cloud format suitable for 3D modeling. Requirements: - 3D Modeling Purpose: The main aim of this conversion is to create a detailed 3D model from the DWG file. This means the conversion needs to be suitable for high-quality 3D rendering and animation. - Level of Detail: The converted point cloud should include complex geometries and textures. This project is not just about basic geometry conversion, but about capturing intricate details accurately. - Software Compatibility: The final model should be compatible with Potree Viewer. This is crucial for visualization and possible further design work using this platform. Ideal Skills: - Proficient with Point Cloud Conversion: The su...

...keywords, find out repeated or nearly repeated url list, and give suggestion on which list should be deleted or replaced - On-Page Optimization: The SEO specialist will also need to optimize our website's on-page elements. This includes refining meta tags, heading tags, image alt attributes, and other on-page SEO factors. The primary goal is to make our website more search engine friendly and improve our ranking in search engine results pages (SERPs). The ideal candidate for this project should have a proven track record of successful SEO projects, particularly with international websites. Experience in e-commerce or similar sectors would be a plus. Strong communication skills are essential, as we'd like to keep updated on the progress and the rationale behind ...

I'm looking for an experienced SEO specialist who can help me in improving my website's search engine rankings and make my Google Business Profile more visible to local customers. Key Responsibilities: - Implement on-page SEO strategies to optimize my website's content - Execute off-page SEO tactics to build high-quality backlinks - Improve my website's technical performance - Optimize my Google Business Profile to attract and engage my target audience - Utilize local SEO techniques to improve local search visibility - Provide regular reports on the progress and effectiveness of the SEO strategies Ideal Skills: - Proven experience in SEO, particularly in content optimization, backlink building and technical aspects - Familiarity with Google Business Prof...

I'm looking for an expert in Technical SEO to help improve my website's search engine visibility and user experience. The technical SEO audit has been done and we are looking for a developer who can implement audit items. You need to have an experience with and MERN stack.

I'm looking for an SEO expert to optimize my website's pages specifically for Google search engine. Key Requirements: - Proficiency in SEO best practices, particularly Google ranking factors - Previous experience in optimizing product pages - Ability to research and implement relevant keywords - Understanding of on-page and off-page SEO techniques Please note that my main goal is to improve my search engine rankings, so the focus will be on these specific aspects.

As Discussed for the next month of SEO work to increase search engine rankings.

The main objective of this project is to improve our website's search engine rankings on Google. The ideal freelancer should be able to: - Implement a strategy that combines use of specific keywords provided, alongside conducting keyword research for a more comprehensive optimization. - Have a proven record in successful SEO strategy and keyword optimization. - Understand how to boost online visibility by effective keyword usage. - Provide periodic reports on the progress of the ranking improvement. Skills and experience with Google analytics, SEO, and digital marketing are a must for this project.

I run an informational mortgage interest rate website, , geared towards helping individuals navigate the complexities of personal finance. I aim to boost this website's visibility on search engines, especially in relation to the topic of mortga...agreed-upon changes to the site's structure and content to optimize it for search engines. Ideal Skills and Experience: - Proven track record in SEO strategies and implementations, ideally in the personal finance sector. - Expertise in keyword research and targeting, particularly in the area of mortgage interest rates. - Strong understanding of SEO best practices and up-to-date knowledge of search engine algorithms. - Excellent communication skills and ability to explain complex SEO concepts in an understandable manner.

...and engage business professionals. It should have a clean, modern feel that appeals to this audience. - The design should be visually appealing and easy to navigate, prioritizing user experience. - The design should follow our brand book. - Mobile Responsiveness and Cross-Browser Compatibility. - Great performance and accessibility. - SEO setup including On-site SEO optimization for better search engine visibility. SEO-friendly URL structure, meta tags and description, and content optimization. Integration with SEO plugins like Yoast SEO for ongoing optimization. - Social Media Integration. - Analytics Integration. - Blog Setup. -Contact Form and Lead Generation Ideal Skills and Experience: - Proven experience in designing clean, modern, and professional websites - Understanding...

...and overall search engine rankings of my WordPress website. The primary aim is to reach and engage an international audience effectively. Key Tasks: - Implement Off-page SEO strategies: The ideal candidate will be well-versed in building high-quality and relevant backlinks to improve the site's credibility and visibility. - Technical SEO Optimization: A complete understanding of site structure, mobile optimization best practices is essential for this project. Content Writing: - Article writing and content creation: The freelancer should be able to write SEO optimized articles and content for my site. Ideal Candidate: - Proven experience in SEO for WordPress websites - Familiarity with Off-page and Technical SEO techniques - Strong track record of improving search eng...

As the owner of a WordPress website with a rich content of blogs and articles, I'm on the hunt for an SEO expert. Your primary goal in this role will be to increase organic traffic from my target audience to my site. Here are the key skills and experience I am looking for: • Proven SEO experience with a good understanding of search engine behavior. • Experience in optimizing WordPress websites. • A proven track record of improving website visibility and ranking on search engines. Your tasks include, but are not limited to: • Using your expertise to drive more organic traffic to my website. • Helping me to create a targeted keyword list based on my initial ideas. • Creating and implementing a comprehensive SEO strategy for my website. If you ...

I'm on the hunt for a skilled, detail-oriented SEO professional to enhance my website's organic traffic. I value communication and prefer individuals over agencies for more personalized collaboration. Here's what I need: Goals: - Notably increase the number of visits to my site, through ethical and effective methods. SEO Enhancement Scope: - The whole site needs an SEO boost, fro...flexible with the time frame. I want a good job done and understandits not overnight, I want it done right, but not dragging feet. I expect to see results no matter how small or large regularly Ideal candidates would have a proven track record in significantly growing organic traffic. I look forward to some nuanced, expert input on how to make sure my website stands out from the crowd in searc...

Hello, I am seeking assistance with creating a logo file. I have the design ready and finalised, but I require the expertise of a skilled designer to translate it into various formats. Specifically, I need the logo in PNG, PSD, SVG, and EPS formats for different applications. If you have experience in graphic design and proficiency with these file types, I'd greatly appreciate your help. Please reach out to discuss the details and provide a quote for your services. Thank you in advance for your time and assistance.

I'm looking for a skilled developer who can assist in building a desktop application for Windows using Visual Studio 2019. The main task of this project is to create a robust file management system within the desktop application. Key Requirements: - Proficiency in Visual Studio 2019 - Strong experience in desktop application development - Expertise in file management systems Prior experience in building similar systems will be a huge plus. Please submit your proposal with a brief overview of your relevant experience and a rough estimate of the time you'd need to dedicate to the project.

I'm looking to get a full-fledged e-commerce website developed. The website will be the primary platform for my business, and therefore needs to be built with high quality and user-friendliness in mind. Key Requirements: - ...integration. - The website must be designed and optimized for mobile users as well. Skills and Experience Needed: - Proven experience in e-commerce website development - Strong understanding of user experience and design principles - Proficiency in integrating popular payment gateways, specifically Credit card and PayPal - Knowledge of SEO is a plus, to ensure the site is optimized for search engine visibility. This project is a great opportunity for a skilled web developer to showcase their talent in building a functional, attractive and secure e-com...

I need a skilled professional to install an exhaust fan in my medium-sized workshop engine room. The fan should be both high efficiency and low noise. Key Project Requirements: - Install an exhaust fan in a medium-sized workshop engine room. - The fan should have both high efficiency and low noise level. -must be vented out to atmosphere - Ideal Freelancer: - Proven experience in installing high-quality ventilation systems. - Excellent understanding of noise reduction in fan systems. - Demonstrated experience in working with medium-sized workshop spaces.

I'm seeking assistance with an urgent issue that's emerged with my softphone engine. - **Operating System**: My system is running on Windows. - **Programming Language**: Unfortunately, the programming language of my softphone engine has been omitted. I believe it may be C#, Java, or C++. It's imperative that the freelancer is comfortable with these languages to handle the issue. - **Timeline**: I'm in need of immediate assistance to solve this problem. Ideal candidates should be able to troubleshoot softphone issues and have experience with Windows software development. Experience with C#, Java, and C++ is a plus. The ability to act quickly and efficiently is essential.

I'm looking for an SEO expert to help boost my tech blog's online presence. - The main goal of my blog is to increase website traffic. - Currently, my website's SEO is in a poor state, and I'm looking to improve in the following areas: - Keyword optimization - Content quality - Link building I'm lo...following areas: - Keyword optimization - Content quality - Link building I'm looking for someone with experience in on-page SEO techniques and building quality backlinks. The ideal candidate should be able to identify and target relevant keywords, improve the overall quality of the content on my blog, and help in creating a solid backlink profile. Your job will be to not only improve search engine rankings but also attract more visitors ...

I am looking for a skilled freelancer who can help me suppress a specific negative news article about my company on Google. The article is currently appearing on the first page of search results, and I would like it to be pushed down to the second page. Skills and Experience: - Experience in online reputation management and search engine optimization - Knowledge of Google's search algorithms and techniques for pushing down negative content - Ability to analyze and assess the current ranking of the article and develop a strategy for suppressing it - Proficiency in implementing on-page and off-page optimization techniques - Familiarity with content creation and link building to improve search rankings - Strong communication and reporting skills to track progress and provide upd...

To effectively increase visibility and growth for my website, I am seeking an SEO expert with a proven track record. Goals and Priorities: - Main objective is to amplify organic traffic significantly - Google is the primary search engine to be prioritized - Concentration should be primarily on on-page SEO Ideal Skills and Experience: - Expertise in boosting organic traffic - Mastery in Google search engine optimization - Proficiency in on-page SEO techniques - Ability to conduct thorough website SEO audits, identifying areas for improvement - Experience in working with various website platforms and understanding of coding for SEO optimization purposes I look forward to working with a dedicated specialist who can transform my website's performance and help achieve to...

I need help with a .dwg file saved via AutoCAD 2020. I'm having trouble opening it using my AutoCAD 2030 due to an error message stating "the file was saved by an application not developed or licensed by Autodesk". I require an expert skilled in resolving such compatibility issues or someone who can provide a viable workaround. Ideal candidate should have: - Proficiency in AutoCAD, specifically versions 2020 - Excellent problem-solving skills - Experience with file compatibility issues between different AutoCAD versions

need a design that has the miller lite logo (beer) and says im just here for the beer and nobbies

As an online venture, I'm looking to exponentially improve my website's search engine rankings. With this in mind, I'm seeking an experienced online marketer with strong SEO skills and a knack for driving traffic. To succeed in this project, you'll need expertise in the following areas: * SEO Optimization * Content Marketing * Social media campaigns * Google AdWords Your task will be to design and implement a comprehensive marketing plan that combines these strategies to achieve the main goal of improving search engine rankings and subsequently, increasing website traffic. Given the competitive nature of the online market, time is of the essence. I am therefore looking for someone who can hit the ground running and deliver results as soon as possible....

...deployable on Google App Engine. Key aspects of the project include: - **Purpose**: The main focus is on creating a system for building, testing, and deployment which is scalable and efficient. - **Real-Time Data Processing**: The project does not require real-time data processing, therefore it is more about data storage, retrieval, and system deployment rather than real-time processing. Ideal skills and experience for this role include: - Proficiency with AWS services, including EC2, Lambda, and S3. - Experience in deploying systems on Google App Engine. - Previous work in building scalable, efficient systems for similar purposes. - Knowledge of building, testing, and deployment processes. If you are confident in your abilities with AWS, Google App Engine, ...

I'm looking for an Unreal Engine expert specializing in programming with a strong background in AI. The project involves developing a new software application, which would require the following: - Proficiency in Unreal Engine: You should be well-versed in Unreal Engine, particularly in C++. - AI Specialist: A strong understanding of AI is essential, as the project will involve implementing AI elements into the software application. - Game Development Experience: While the project is not primarily a game, experience in game design and development would be beneficial. The ideal candidate should have a proven track record of working with Unreal Engine, possess advanced skills in C++ programming and AI implementation, and be able to deliver high-quality work ...

I'm looking for a skilled professional to help me create 10K backlinks for my website. I have three main goals: I want to increase my website traffic, improve my search engine rankings and enhance my brand visibility. Key Skills and Experience: - Proven track record of generating backlinks for websites - Strong understanding of SEO best practices - Experience in link building with industry-specific blogs - Ability to deliver 10k backlinks within a month Please, only apply if you have the necessary skills and can deliver on time.

I'm aiming to enhance my website's visibility for male virilty and enhancemente on search engines to increase the traffic. I look for a professional who can boost both my website's traffic and search engine rankings within a month. Key Objectives: - Increase website traffic - Enhance search engine rankings Target Audience: - National and Global customers Ideal Qualifications: - Proven track record in SEO marketing - Strong understanding of search engine algorithms - Experience in boosting website traffic - Excellent analytical and problem-solving skills - Good understanding of the target audience segment (national & global customers)