Suvik C.

• Responsible for media strategies for clients requirement. • Campaign management using Google AdWords, Facebook, LinkedIn, Twitter. • Responsible for project management, campaign handling, creating strategies. • Responsible for campaign structure to maintain relevancy between campaign, adgroup, keywords and ad copies. • Responsible for strategy planning, launching/managing of new and existing campaigns. • Plan and forecast budgets, based on current trend and past performance across various channel/platforms/campaigns. • Responsible for optimization and corrective measures to improve ROI. • Responsible for providing constructive insights to improve campaigns performance using bid adjustment, negative SQR, positive SQR at campaign, adgroup, keywords bid level. • Responsible for handling big budget client ( $3.5 M per month ) • Successfully delivered big budget client monthly spend more than $0.3 M • Hands on experience on BFSI, Real estate, E-commerce, Healthcare and Education sector.