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...designer, specialized in creating efficient and professional portfolio websites, with a focus on showcasing graphic design samples. The core features I'm looking to implement in my portfolio website include: -Gallery: A visually engaging method to display my graphic design work, thus the website should focus on such presentation. An excellent command of UI/UX design is a must, along with the use of modern web design trends. -Ease of Navigation: An intuitive layout allowing visitors to quickly scan through individual works and projects, hence a designer with a keen eye for practical aesthetics will be ideal. Ideal candidate should have: -Previous experience in creating portfolio-type websites. -Superb under...

Looking for a talented artist with a keen eye for minimalistic design to breathe life into my clothing line. Ideal Skills and Experience: - Expertise in minimalistic illustration - Previous experience with clothing line branding - Adaptability in style to resonate with our brand Specific Requirements: - Design unique minimalistic illustrations for our clothing line - Create a cohesive collection that can be easily recognized - Ability to work independently with minimal supervision. Your creative input is appreciated and valued.

Hi, I have my website that is an old domain. I used to be in the top five on local search before the COVID. Now I have almost no search traffic No alert from google in the search consol I have quiet some content on the website. The website is fast. Some time ago bad SEO guy did some bad links that I removed throught the search console Somebody has been doing some linking since 8 month and I'm still very low. I'm looking for someone who can tell me what could be fixed, or if I need to change domain name... Thanks

I'm in need of a logo that combines text and symbol. The logo will be used both online and in print, so it needs to be versatile and impactful in various sizes and formats. Ideal skills and experience: - Proficiency in graphic design and creating logos - A strong portfolio showcasing elegant and sophisticated design - Ability to understand and reflect a brand's aesthetic - Good knowledge of different print and online platforms for logo design and application Looking forward to seeing your ideas!

I'm in need of a talented graphic designer who can also assist me with some social media work. My primary needs include: - Logo Design: I need a unique and professional logo for my brand. - Branding Materials: I also require a set of branding materials for the business. - Social Media Graphics: I'm looking for someone who can create engaging social media posts, specifically for Instagram, Twitter, and Telegram. I also need the developer to create a single page website The ideal freelancer for this project should have: - Strong graphic design skills - Experience in creating logos and branding materials - Proficiency in designing social media content - Knowledge of the engagement strategies on Instagram, Twitter, and Telegram - Cre...

I'm seeking a talented illu...illustrator to create a professional portfolio design that will showcase my realistic style. Key Requirements: - Realistic Illustration Style: The portfolio should prominently feature works that demonstrate my skill in creating realistic illustrations. - Portfolio Purpose: The design should be tailored towards a professional audience. This is meant to serve as a showcase of my capabilities for potential clients and employers. - Elements to Include: The profile design should include a Gallery of my works and Contact information. Ideal Skills and Experience: - Proven experience in creating professional portfolios for illustrators. - A strong understanding of graphic design and layout principles. -...

...informational webpage. Key Requirements: - Graphic Design Expertise: The candidate should be proficient in creating visually appealing layouts and designs for webpages. - HTML/CSS Coding Skills: The ideal candidate should be able to translate design concepts into functional web elements using HTML and CSS. - User Experience (UX) Knowledge: It is crucial that the designer understands the importance of user experience and can create a layout that is intuitive and easy to navigate. Content: The webpage will primarily consist of a portfolio, specifically a candidate profile. The design should be able to present this content in an engaging and aesthetic way, without compromising on usability. Please share your relevant experience and...

I am seeking a graphic designer skilled in creating engaging Safari brochures. Key aspects of the project: - Brochure Design: Your primary responsibility lies in designing a Safari-themed brochure. It must aesthetically blend wildlife photography, exciting safari destinations, comprehensive maps of safari routes, and accommodation details. - Style: The brochure should encapsulate the thrill of a safari. It should have a unique, modern take on a safari adventure. Job Requirements: - Proficiency in Graphic Design software - Prior experience in brochure design - A portfolio showcasing your design prowess - Ability to work under tight timelines Ideal candidates will possess creativity, attention to detail, and a passi...

...to make a significant impact in our industry. We are in search of a freelance Creative Content and Graphic Design Specialist with a knack for producing compelling content and eye-catching designs that resonate with our target audience. Your creativity will play a pivotal role in promoting our brand and services. Key Responsibilities: - Develop original content and graphic designs that align with our brand's voice and goals. - Collaborate closely with our marketing team to create promotional materials. - Produce a wide range of content, including social media graphics, website visuals, and marketing collateral. Ideal Skills and Experience: - Proven experience in content creation and graphic design, with a portfolio to ...

I am in need of a talented graphic designer to create a sophisticated and visually appealing logo for my new salon business, Sue Saloon. The logo needs to embody a modern and sleek aesthetic, while also being designed in black and white. Key Requirements: - Develop a logo for my salon, 'Sue Saloon' - It should be in a modern and sleek style - The color scheme should be black and white Ideal Skills and Experience: - Experience in graphic design and logo creation - Proficiency in creating sleek and modern designs - Strong understanding of color theory and logo design If you have the creative skills and experience to bring my vision to life, I look forward to seeing your portfolio and discussing further details.

I'm in need of a proficient developer capable of integrating an API that reflects financial statistics onto a visual dashboard. Key components of this task include: - Integration of an API that conveys financial figures. - Representation of Investment performance stats in a table format. - Visualization of portfolio return via a line chart along with portfolio assets and diversification. Experience and skills ideal for this task are: - API integration knowledge - Experience in financial data representation - Advanced proficiency in creating visual dashboards A ready-made template will be used so as not to have to develop the visual part.

I am in need of an experienced WordPress developer to create a company website with a clear focus on our boat model catalog. This website will be primarily a showcase of our extensive line of boats, including boat specifications and high-resolution images for each model. I require the WordPress implementation, organization, and manual. We have the RT19 template online, that needs to be organised and tweaked to our requirements. A manual must be made so we have a guideline to make the content to the site specifications. Key website functionalities will include a precise search feature for easy navigation of our catalog, as well as social media integration for maximum exposure. We are looking for a labelling/category to navigate between the boat models and their respective ca...

... I am looking for a seasoned Tableau Expert who can efficiently create a dashboard that helps in tracking and visualizing Employment Metrics. Key Project Requirements: - Connect and import data from CSV files - Visual representation of data utilizing Line charts, Bar charts, and Geographical maps - All visualizations must be designed to track Employment data pulled from a pre-existing census Ideal Experience: - Proven experience in creating interactive Tableau dashboards - Proficient in handling CSV data within Tableau - Excellent experience with line charts, bar charts, and geographical mapping - Experience in employment data analysis or HR data visualization is a distinct advantage This is a fascinating project that needs ad...

I am looking for an experienced social media marketer to s...with a primary goal of increased brand awareness. The marketer should be able to: - Design and implement Instagram marketing strategies tailored towards young adults and adults aged 18-41. - Monitor our Instagram account activity, engage in conversations, respond to queries and build a strong community base. - Create and distribute engaging written or graphic content in the form of e-newsletters, web page and blog content, or social media messages. - Review analytics and create reports on key metrics. Ideal applicants will have significant experience with Instagram marketing and display a thorough understanding of Instagram analytics. A track record of creating engaging content to increase brand awar...

...method of acquiring backlinks is left to your professional judgement since my primary aim is to quickly enhance my website's SEO. Specific criteria include: - SEO expertise: A background in modifying websites for search engine visibility is imperative. You should be knowledgeable in optimizing all aspects of a website towards SEO, with a distinct focus on boosting backlinking. - Backlink creation: Your main task will be to create and manage a vast number of high DA backlinks. You must know how to successfully network and negotiate guest blogging, social bookmarking, and forum posting, or any other efficient method you employ for acquiring backlinks. - Analytical skills: Being able to assess the domain authority (DA) for each link and ensure it&...

I am looking for a skilled graphic designer, specializing in 2D designs and illustrations, to work on an advertising project. The ideal candidate should be proficient in: - Creating eye-catching, cartoon-style graphics - 2D design and illustration The chosen designer will need to apply these skills to my project by: - Creating engaging and appealing cartoonish style advertisements - Ensuring the designs clearly convey the advertising message This is a fantastic opportunity for a talented designer to contribute to a dynamic advertising project. Applicants with previous experience in cartoonish-style advertising design will be given special consideration.

As the owner of a kimchi business, I require an adept graphic designer with strong skills in typography modification and illustration changes. For this project, I'll look forward to: - Although I'm fine with the current color, I'm open to professional advice that will enhance it. - Modifying the typography of our logo to a bold and modern style, to appeal to our target audience. Ideally, the candidate will have a flair for designing commercial logos in the food industry. Plus, creating a comprehensive sticker detailing the product explanation and nutritional info is also part of this project. I expect a design that is informative, visually appealing, and in line with our brand's aesthetics. Strong knowledge of ...

As a thriving restaurant, we're seeking a professional graphic designer who excels in minimalist design to help us develop the face of our brand. Specific requirements include: THE RESTAURANT NAME WILL BE: IROHA by Atariya Foods THE CUSINE IS JAPANESE • Delivering a design strongly rooted in minimalist principles • We are open to color scheme; our group logo is attached • We have not laid out any particular elements to be included in the logo. As an expert in your field, we trust your judgement to design something fitting and functional.

I'm in need of a skilled graphic designer who can help me with a folder poster design for a box. The purpose of this design is to reinforce our brand identity. We sell different boxes which include coins inside, so we need fold poster design for each box which explains what is inside the box ! of course we will provide all details. Key Requirements: - The design must reflect our brand's color scheme and typography. These elements are essential for maintaining a consistent brand identity across different marketing materials. - Please utilize your creativity and understanding of design principles to create a visually appealing folder poster that communicates our brand message effectively. - The final de...

I'm looking for a skilled d...The stickers should incorporate the product's name and logo. - They should clearly display the weight/quantity of the cardamom. - The usage instructions must be included in a clear and concise manner. The preferred size for the stickers is large, exceeding 4 inches. This is to ensure that key information is easily visible to customers. Ideal Skills & Experience: - Proficiency in graphic design and custom sticker creation. - Experience in designing for food or product packaging is a plus. - Attention to detail to accurately reflect information on the stickers. - Ability to deliver a high-quality, visually appealing design that aligns with the product's brand image. Loo...

...experts/developer to fix google search console/SQL index issue. we have many pages not indexed on gsc, need seo experts/developer to fix it. I'm currently facing an issue with pages on my website not being indexed and therefore not showing in Google's SEO results. It's crucial for the successful completion of this project to have these pages visible on Google again. Ideal candidates for this task should have: * Extensive experience with Google Search Console * Proven expertise in resolving indexing issues * A deep understanding of SEO best practices Please include your past work related to resolving such issues in your application. A detailed project proposal would certainly be a plus. Prompt completion is advantage...

I'm seeking a skilled graphic designer with a modern, minimalist approach to create a bold and exciting logo for my brand, Mazalla, a provider of spices for chefs, hotels, and restaurants alike. Requirements and attributes include: - Ability to create a logo design communicating both sophistication and energy. - Strong grasp on minimalistic, modern design principles. - Experience in brand identity creation, preferable in the food and beverage industry. - Ability to think creatively and uniquely to make Mazalla stand out in the catering industry market. A successful outcome would be a logo that catches the eye and sets us apart amongst our competitors, all while conveying our unique selling point - our bold and exciting spice blends.

...start-up looking for a graphic designer to join on a month-by-month basis. The first month's salary is Rs15000, but if things go well, you can expect good earnings from the second month onwards. Key Design Tasks: - Social Media Graphics: I need assistance with creating engaging social media graphics. This includes: - Infographic Design: You should be able to create eye-catching infographics that convey information in a visually appealing way. - Banner Designs: I also require banners for various social media platforms that represent the brand and attract the target audience. Website Design Goals: - Increase Brand Awareness: The website should help in making the brand more visible and recognizable. - Drive Online Sales: Addition...

...business, "MediEng Services". We specialize in selling and servicing medical equipment, and also provide consultation services. Name "MediEng" Meaning is "Medical Engineering" The logo must incorporate the following: - Colors: Black, White, and Grey. - A professional, yet appealing vibe. The style/theme of the logo is open-ended since I skipped that question, I am open to your creative input, and eager to see various options. Please note that it is crucial that this project is completed within 24 hours. Preferred skills and experience: - Proven graphic design skills with a strong portfolio. - Ability to work under a time crunch. - Balancing aesthetics and delivery time. - Experience in design...

I'm looking for a talented designer to create a minimalist image of a car washing centre, complete with branding elements. Specific Elements: - The image should include car wash equipment and service stations. - It should also feature our branding on the building. Ideal Skills: - Graphic Design - Branding - Minimalist Design Experience

...and long highs/lows with Fibonacci levels in TradingView. The script should: Track the short high using a 100-bar lookback period. Determine the short low from the lowest low after the most recent highest high. Track the long high/low based on the selected date range. Include customizable options for line colors, widths, and visibility. Draw Fibonacci levels between long highs and lows. An error occurs with the if statement, and I need help to fix it and ensure the script works correctly without syntax issues. If you're experienced with TradingView's Pine Script and can resolve this error while maintaining the intended functionality, I'd like to hear from you. Please respond with examples of your previous Pine Script work or any relevant experience in...

I have a medium-sized logo that I need in high resolution, urgently, in PNG format. There are no design changes required; just a high-quality redraw to replace the current low-resolution version. Ideal skills and experience for this job include: - Proficient in graphic design tools and software - Proficient in creating high-quality, scalable images - Experienced in logo design and recreation - Able to deliver work with a quick turnaround time

We're seeking a talented graphic designer to develop a vintage and classic style logo for our brand. This will require a keen eye for detail and a strong understanding of warm color schemes, particularly in the red, orange, and yellow spectrum. Required Skills: - Proven experience in logo design - Proficiency in vintage and classic style graphics - Demonstrated understanding of color theory with emphasis on warm tones - Creativity and innovation in design Your portfolio should reflect your expertise in these areas. Looking forward to exploring your unique take on our requirements.

I am looking for a skilled designer who can create a captivating company profile for my business. As the purpose of this project is branding and promotion, the design should embody elegance and luxury, reflecting our company's image and values. The final deliverables should be in print format, suitable for use in PDFs and brochures. Your design should be visually appealing, professional, and engaging, showcasing our company's strengths and key messages. Ideal Skills and Experience: - Proven experience in creating company profiles - Strong skills in graphic design, with a focus on elegance and luxury - Understanding of branding and promotion - Proficiency in creating print-ready designs Please include a portf...

I need a creative graphic designer to create a plain, big size brochure for my business. Key Points: - Brochure Type: I'm looking for a unique and eye-catching design for a plain brochure - Design Size: The brochure should be of big size - Purpose: This brochure will be used for business purposes The ideal candidate should have prior experience in designing business brochures, a strong portfolio, and an understanding of the target audience in the business sector. Please include a link to your portfolio in your proposal.

...an expert graphic designer to breathe new life into my Google Presentation Slides, transforming them into a vibrant, professional, and engaging visual resource about dogs and cats. Skills and Experience: - Mastery of graphic design and using vibrant color palettes - Expertise in creating adorable illustrations - Proficiency in modern design trends - A strong understanding of visual communication in educational content Project Specifications: - The primary focus must be on educational content about dogs and cats, using cute illustrations. - The color scheme should be vibrant to make the presentation attractive and fun to learn from. - You should balance cuteness and professionalism to appeal to a wide demographic. - Deliverables: Optim...

I'm looking for a talented designer to create packaging for our line of safety glasses. The ideal packaging should be both visually appealing and informative. Key points: - Product: Safety Glasses - Primary color scheme: Blue - Design preference: Balanced between information and aesthetics The perfect freelancer for this job would have experience in: - Product packaging design - Understanding of the safety product market - Proficiency in creating balanced, attractive designs Your bid should include: - Your experience in product packaging design - Any relevant previous works - Estimated time frame for completion

I'm seeking a skilled React developer to revamp my sales dashboard. ...candidate will be responsible for: - Introducing advanced charts such as pie charts, bar graphs, and line charts. Special emphasis should be placed on design elements that enhance user interaction and comprehension. -Analytics integration is another critical facet of this project. The new dashboard should be capable of displaying sales growth trends, total revenue, and conversion rates. - Lastly, it's necessary to smoothly aggregate data from Google Analytics and Excel spreadsheets. This role is ideally suited to someone with extensive experience dealing with data visualization and analytics, React.js, Google Analytics, and MS Excel. A track record of successful similar proj...

...looking for a talented graphic designer who can bring my vision for a unique, illustrative t-shirt design to life. Key Project Requirements: - **Theme:** The design should be centered around the concept that will be shared with the selected freelancer. - **Style:** The design should be illustrative, please make sure to have relevant experience in this style. Ideal Skills and Experience : - Demonstrable experience in creating t-shirt designs, specifically in the illustrative style - A strong portfolio that showcases creative, original work - Good communication skills to understand and implement my vision for the design Please include samples of any relevant work in your bid. Looking forward to seeing your creative proposa...

I am in need of an experienced Photoshop expert to help with photo editing and graphic design tasks. The main objective is to enhance the details and quality of my product images. Key Responsibilities: - Enhancing product images to look realistic and high-quality - Applying effective graphic designing strategies to highlight product features Ideal Skills: - In-depth experience in Photoshop photo editing - Proficient in graphic design - Ability to maintain realism in image editing - Attention to detail in enhancing product images Your artistic creativity and technical skills in Photoshop will be vital for this project. Your focus should be on making the images look as realistic as possible while ...

I'm looking for a professional graphic designer to create a sleek and modern flyer for my business. The purpose of this flyer is to provide detailed information about what my company offers. Key Details: - The flyer should have a modern and sleek design aesthetic. - The target audience for this flyer are professionals aged between 31 and 50. - The main objective of the flyer is to convey the services my business provides in a clear and engaging manner. - I'd prefer a clean and professional design that reflects the reliability and quality of my services. A creative, yet sophisticated twist would be appreciated. Ideal Skills and Experience: - Proven experience in designing professional business flyers. - A strong portfolio showc...

I am in search of a talented designer who can create a unique logo incorporating both text and abstract shapes. I want this logo to emit a sense of creativity to all who see it. Key Requirements: - Experience with abstract graphic design - Ability to incorporate text and symbols seamlessly - Previous work reflecting creativity and uniqueness Ideal skills: - Proficient in Adobe Illustrator or similar software - Exceptional creativity and innovative design skills - Strong communication and conceptual thinking If you fit the bill, I would love to see your portfolio and discuss my ideas further. Looking forward to collaborating with you to bring this vision to life.

I'm looking for experts to design and implement a potent ad campaign for my educational courses across both Facebook and Instagram platforms. This digital marketing campaign aims to increase my sales significantly. Ideal freelancers should possess the following: - Proven experience in navigating both Facebook and Instagram ad platforms. - Ability to create visually appealing and effective paid ads. - Knowledge of best practices to boost sales for educational services. Skills for consideration should include graphic design, digital marketing, sales strategizing, and immense knowledge of Facebook and Instagram advertising. Prior experience promoting educational courses would be a big plus.

...complete built store 1 product store but the previous developer has suddenly disappeared. The previous developer has used competitor, images and non-commercial free images across the full website, as well as not finished developed some simple sections correctly and back and not added customisations so you need to be a graphics hotshot and a bit of a wizard with development too. we want to onboard graphics designer with a strong UX/UI understanding, who is committed to creating stunning custom graphics that resonate with our brand. you should be able to design banners and rifine any developments needed You will be responsible in completing the website from developments to design this meanfd seamlessly integrate the designed graphics i...

Example link: ...capture/extraction of 84x numerical values (table comprises of twelve events, seven results per event) from PDF file as quoted above. There will be 1,000s of unique PDF's, so my guess is I'd copy/paste relevant addresses into an Excel file and a Python script would run from there (?). To my knowledge, PDF file is always four pages in length, relevant table to scrape is always located on page2. Required data is always located in the same position/same column in PDF files. (Possible) example output in CSV/Excel could look like: date | 1H | 21,114,900 | 291,000 | 719,400 | 119,200 | 71,000 | 17,900 | 12,600 That output line (above) would have twelve lines of data per daily PDF file (1H, 2H, 3H etc)

I need a talented graphic designer to create some different graphics for a kids electric bike. The manufacturer would like to see some different graphic designs. They want to keep it simple, clean, and modern. They would like to see less red. Additional accent colors can be added but blue will be the dominant color. Change "RFN" to "Voltaic" as seen in the image. Remove "Evo Racing" and "All terrain moto mentor" as that doesn't make any sense. Remove all letters/text from the number plate. The design should: - Showcase a clean, modern, and sporty aesthetic. -NO cartoony or animated designs. -Use any combination of gloss and/or matte finishes. Ideal Skills and Experience: - Expertise in graphic des...

...engineering services globally, specializing in waste gas treatment and water treatment, as well as consulting services such as cleaner production audits and carbon audits. I am looking for a skilled graphic designer to create a company logo that is minimalist in style and embodies the concept of environmental protection. (Our philosophy is: We are the First Generation to feel the Impact of Climate Change, and the Last Generation that can Do Something about it.) The key requirements for this project are -Knowledge and experience of minimalist design principles -Design with an international and high class feel (very important) - Ability to effectively use color theory to creatively express the fact that we are an eco-technology company. ...

I'm in need of a talented graphic designer to help me create a cohesive design for a coffee cup and a cake box. I require the designs to be in a minimalist style with a pastel color scheme. Additionally, I would like the designs to incorporate geometric shapes. Key requirements: - Experience in graphic design, especially product packaging design - Proficiency in creating minimalist design - A good understanding of color theory and the ability to work with pastels - Familiarity with incorporating geometric shapes into design - Ability to deliver clean, elegant and appealing designs This is a great opportunity for a designer who can bring creativity and a keen eye for detail to the table. If you have a...

...new line of baby plates aimed at toddlers and preschoolers. We are seeking a talented packaging designer who can also manage the project. The focus is on e-commerce, specializing in packaging for baby products. **Key Responsibilities:** - Create attractive and safe packaging and insert cards that appeals to our target audience. - Carefully select materials suitable for the purpose and budget. - Oversee the project to ensure timely completion. - Maintain communication with suppliers, manufacturers, and other relevant parties. **Ideal Candidate Experience:** - Designing packaging for e-commerce platforms. - Proficiency in creating packaging for baby products. - Understanding the needs and preferences of toddlers and preschoolers. - Proven project managemen...

I'm seeking a skilled graphic designer to provide a vibrant, colorful flyer for our upcoming club night event. Your expertise should cover poster design and a knack for helping information pop to the eye. The flyer serves as an invitation, and therefore should feature the following: - Event date and time - Location - Theme (Dress code) - Party Name - Event Logo -DJ Flyer Your task is to accommodate these details in a streamlined yet eye-catching manner that incites anticipation and joy. Candidates with prior experience in vibrant and engaging party flyer design preferred. Please share samples of your previous work.

I'm on the lookout for a skilled graphic designer to craft a unique, captivating logo for my brand. It's a swimming pools and fountains company (lagoon style) The color scheme should prominently feature Blue and Dark Blue on a white background. Ideal Skills: - Graphic Design - Logo Design - Brand Identity What I am expecting: - A professional and unique custom logo. - No time constraints. Prioritizing quality over speed. - Good communication and understanding of requirements. - A willingness to make revisions, if needed. Experience in similar projects would be a bonus. Looking forward to collaborating with you to bring my vision to life.

Recommended size: 1920px x 550px Supported file formats: PNG, JPG and GIF I am in need of a skilled graphic designer who can create a cover photo for me. The main subject of the cover photo should be people and it should be appealing to business professionals; the target audience for the cover photo. Key requirements: - Design a cover photo that prominently features people. - Ensure the design is professional and appeals to business professionals. - The cover photo should be visually engaging yet not too busy. Looking for a designer with a keen eye for detail and a good understanding of the target audience for the cover photo.

Hi As discussed I am ready to do this task and provide png images for the fonts Please accept my quote. Thanks Arun

I am in need of an experienced graphic designer to create an icon-based logo for my business. The project requires an understanding of how to design professional looking, distinctive logos. It should include: - Utilization of neutral color tones to align with our professional theme. - Strong creativity and expertise in icon-based designs. - Ability to convey a sense of professionalism through the logo design. - A portfolio demonstrating relevant logo design experience. Ideal candidates will have a strong background in graphic design, specifically in creating icon-based logos, and a good understanding of color theory. Preference will be given to those who can provide sample works that demonstrate the ability to convey p...

...links. Key requirements: - Design and layout: You will be responsible for creating a visually appealing and user-friendly layout that effectively presents the event details and schedule in a clear and concise manner. - Interactive features: The PDF should include clickable links that allow users to easily navigate between sections and access additional information where relevant. - Conversion to PDF: The final deliverable should be in PDF format, ensuring that it is easily accessible and shareable for all event participants. Ideal skills and experience for this project include: - Proficiency in graphic design and layout software - Prior experience in creating interactive PDFs - Strong attention to detail and ability to effectivel...