During my two years of industry experience, I have managed and/or supported the paid social of multiple businesses, including Pizza Hut UK, Pizza Hut Middle East and Palmer’s UK. I possess strong problem solving and analytical skills along with a deep knowledgeability in social media marketing. Despite my history with large brands, my specialism is small and medium sized business.
I have experience across organic social, Meta ads, TikTok ads, Google ads, Adobe Photoshop and Wordpress. I specialise in paid social advertising and am capable of planning, building and implementing campaigns across all key social media platforms. This includes the entire process, from the implementation of pixels to regular data-focused optimisations. As part of this, campaign performance will be regularly reviewed with recommendations for future activity communicated. I have managed and implemented two of the strongest paid social campaigns for Palmer’s UK, one focused on conversions and another on brand awareness:
• Conversion campaign - increased sales of Palmer’s UK Coconut Formula Range across Amazon by 300%.
• Brand Awareness – YouTube campaign recorded a view rate of 55%
I can also support your business if you want to improve engagement and reach across your organic social profiles. This includes scheduling of posts, copywriting, creative brainstorming and planning. However, I do have a job so pre-planned creatives across both paid and organic social is preferred.
I have experience solely managing social media ad accounts for a range of businesses, along with several organic accounts. I am comfortable fully managing your social media accounts and projects if required.
Additional skills I can offer your business:
• LinkedIn certified across Google Analytics and Ads
• Google Certification in YouTube Marketing
• Strong capability with SEMrush
• Experience with HootSuite
• Experience managing small budget PPC campaigns
• Digital Marketing budget optimisation
• Experience developing and managing affiliate partnerships
• Experience with Wordpress and PixelMySite
• Competent with Adobe Photoshop