mindpower

Brief Personal Profile ====================== a. A professional with over 13 years of experience, comprising a proven record of business development and profit building, through creativity, innovation and teamwork, across diverse industries, domestic as well as international, at both start-ups and well established, high growth organizations. b. A result driven professional with functional knowledge of: Business Analysis, Offshore Outsourcing, Pre-sales and post sales activities, Proposal writing (RFI, RFP, RFQ), Competitor and/or Market Analysis, Key Accounts Management, Market Penetration, Team Leadership, Sales, Marketing, Business Development, Product / Solutions Management, Client Relationship Management etc. c. Expert team builder and instructor in Marketing, Sales, and Public Presentation skills, both in business and with outside interests, as well as, a good learner, with competitively superior communication skills to effectively interact across hierarchy levels and clientele. d. Expert at consulting start-ups, small and medium sized companies in the areas of business augmentation, organizational structuring, marketing and business development strategies, corporate communications, brand and image building, sales channel distribution, development and management, network marketing tools and strategies, relationship building, change management, market entry startegies, contracting and negotiating, etc. (Companies dealt with include: Whiz-IT Pvt. Ltd, Tupperware India, Nomea LLC, @Traction Consultancy Services Pvt. Ltd., Websplanet, etc.) Work Experience =============== A). Scigenic India RealMart Pvt. Ltd. - Business Head: Strategic Alliances (since January 2009 to current) Role and responsibilities ========================= 1. Establishment of strategic direction a. Development of comprehensive and realistic short and long range business plans, and providing critical leadership by identifying business goals and creating cost effective operational plans to address and fulfill business goals. 2. Market study and analysis a. Keeping a close watch on market trends, business fluctuations & competitive information. b. Providing critical analytical framework to ensure and enable strategic forecasting and concurrent formulation/modification of business decisions and operational procedures. 3. Business Development a. Devise marketing initiatives and conception of related strategies and their consequent targeted implementation. b. Identification of functionally and strategically important corporate clientele and devising subsequent modus operandi to tap them successfully. c. Make sales presentations and service explanations online from the comfort of the office and via email, telephone, fax or mail. Turn hot leads obtained from search engine advertising into new sales opportunities and move the potential clients towards closing business. B). Max Balaji Infrastructure Pvt. Ltd. - Project Marketing Coordinator (May 2009 to August 2009) Role and responsibilities ========================= 1. Marketing Promotions & Communications a. Extensive corporate liaison, negotiation and finalization of long term business agreements and contracts, on an all India basis. b. Formulation of all India promotional policies for the company as well as clients. c. Management of all communication to employees, media, customers, management, etc.. 2. Media & Communications a. Develop new business opportunities by creating innovative business offers, supervise creation of new advertising collateral, and public relations agency for all India corporate communications; Co ordination and formulation of company’s promotional policies for network members. b. Organize outstation training seminars and other educational programs for network members. c. Handle media relations, providing an accurate and concise portrayal of the organization’s positions on current issues. d. Organize press meets and conferences, in India, for the key management members of the company. e. Monitor media coverage and overall market dynamics. C). BlueLine International LLC. - Business Consultant (April 2008 to November 2008) Role and responsibilities ========================= a. Prospect for new business opportunities via multiple sourcing channels. b. Manage proposal development process and implement daily operations, including ongoing document control. c. Strong efforts focused on business development, and including strategic planning, identification and qualification of new clients, cold calling, winning proposal development and alliance building. d. Responsible for research process management and control, as well as execution of proposal win strategies for new and follow-on new business bids. e. Write and/or edit proposals for content & compliance with the Request for Proposal (RFP) requirements. f. Manage all, large or small, proposal efforts, both written and oral, and work closely with operations team to develop and implement winning competitive proposal strategies. g. Management of contract negotiations with client. h. Reporting and monitoring. D). Permaboss Inc., A Canada (Ontario) based manufacturer & provider of Textile Equipment & Machinery - Virtual Business Assistant 9January 2008 to June 2008) Role and responsibilities ========================= a. Maintain company’s website as well as individual product websites. b. Work with a very other team members, involved in execution of assignments, both inhouse as well as outsourced. c. Work on assignments that require considerable judgment, initiative and technical/specialized knowledge to resolve problems and/or develop recommend solutions. d. Act as liaison and facilitate communications between management and team, prepare correspondence, compile information from several sources to prepare agendas, expense reports, etc. e. Handle email and calendar of the firm’s Director, including prioritizing, printing, filing and ensuring completion of action items on a timely basis to ensure closed loop communication; f. Coordinate meeting schedules/conference calls with other executives, staff, etc. g. Establish and maintain department calendar of key internal/retailer meetings. h. Maintain e-mail distribution lists, contact lists, sharepoint and fileshares; i. Update and polish presentations and training materials for customer viewing; j. Facilitate training and marketing events, as needed; k. Act as liaison and facilitate communications between company and prospects, prepare correspondence and compile information from multiple sources to prepare agendas. l. Manage sales and business development efforts through up-to-date entry of details on [login to view URL]. m. Analysis and monitoring of company’s promotional efforts. n. Critically analyse and participate in development of investor proposals and sales proposals. o. Assist in opportunity identification for increased business and revenue. p. Identify, shortlist, appoint and thereafter, monitor progress of work given to other service providers for execution. (Eg.: Financial accounting assignments, website updates, website content modifications, etc.). E). Nomea Strategic Consultants Pvt. Ltd. (An ITeS company, 100% subs. Of Nomea LLC)- Head of Research: Consultative role at the company, vis-à-vis the US market/clients (since February 2007 to October 2007) Role & responsibilities ======================= 1. Research a. Plan, organize and conduct detailed study and analysis of prevalent operational procedures of research as undertaken by competitors. b. Introduction of ‘Market Research’ as an exclusive & additional service for clients, to enhance customer sales volumes and evolving it as a separate department of the company. c. Plan, define, document & implement necessary procedural methodologies for integration of Market Research to the company’s existent service offering. d. Manage the proposal development process and implement daily operations, including daily stand-up meetings and ongoing document control. 2. Business Development & Lead Generation a. Prospect for new business opportunities via cold call, research of leads, and vertical market strategies. b. Analyze sales statistics to determine sales potential and monitor customers’ preferences. c. Understand client’s business requirements, design and develop reporting & analysis approaches tailored to their needs. Stay current with client and industry developments and benchmarks. d. Manage assigned staff undertaking analysis for key clients including customer targeting, segmentation and other statistical analysis, website, online advertising, marketing media campaigns and e-commerce activity analysis. 3. Proposal Creation & Management a. Strong efforts focused on business development, and including strategic planning, identification and qualification of new clients, cold calling, winning proposal development and alliance building. b. Responsible for research process management and control, as well as execution of proposal win strategies for new and follow-on new business bids. c. Write and/or edit proposals for content & compliance with the Request for Proposal (RFP) requirements. d. Manage all, large or small, proposal efforts, both written and oral, and work closely with operations team to develop and implement winning competitive proposal strategies. 4. Marketing & Strategy a. Stay on top of company’s ‘Go-To-Market’ strategies, and make recommendations based on detailed quantitative analysis. b. Value-add to company’s formulation of growth and competitive positioning strategy, along with creation of business plan around newly created unique value propositions. 5. Operations Management a. Project planning, scoping, effort estimation, tracking. Client communication & presentation. Process definition & implementation methodology. b. Develop measurement strategies, including identification of key performance drivers to track and report on for clients c. Management of contract negotiations with client executive managers; ; overseeing account services through quality checks and other follow-up; identifying and resolving client concerns. 6. Reporting & Monitoring 7. Internal & External Communications F). RC&M Private Limited (Rural Communications & Marketing Pvt. Ltd.) - Account Director, (May. 2004 to Jan. 2007) 1. Business Development & Planning a. Envisioning and developing strategically viable rural marketing/branding events, (like contests, gaming shows, road-shows, etc.) at regional, state or national level, in consonance to the specific demographic set up of the area, for participation by product manufacturers with substantial target market base in rural and upcountry areas. b. Operate territory to maximize sales opportunities, minimize discounting, and effectively manage allocated resources using successful sales and closing techniques (including overcoming objections, presenting features and benefits, etc.) c. Developing specific goals and plans to prioritize, organize, and accomplish work. d. Conduct targeted, project based calls and other communication to existing, former, and potential new customers to generate qualified leads and close sales within the designated sales territory. 2. Proposal Management & Writing a. Responsible for providing proposal guidance, coordination, management and writing support, as necessary, as well as researching, compiling, editing and proofing text and graphics, vis-à-vis prospects and repeat business proposals. b. Organize and assign proposal resources; assess requirements of RFPs/RFQs; compile proposal outlines, schedule & assign writing responsibilities; assume writing responsibilities; direct and manage proposal reviews to meet submittal deadline. 3. Market Research & Business Intelligence a. Undertaking extensive market study and research, industry as well as company specific, to identify prospective clients. b. Planning, implementing and coordinating all market research efforts. 4. Corporate Liaison & Communications a. Extensive interaction with existent and prospected clients, including (but not limited to) proposal writing, publicity offers, campaign illustration and brainstorming over branding & execution strategies. b. Liaise with key accounts for all issues & represent the team before senior management on account status. 5. Creative ideation a. Active participation in media plan briefing session with clients and devising consonant innovative, brand friendly and unique client specific ideas for implementation during an event. 6. Interdepartmental liaison, monitoring and analysis a. Allocation of partial responsibilities to respective departments, within the organization, (like fabrication unit, copywriters, animation specialists, etc) and their constant and seamless monitoring to ensure impeccable results. b. Close monitoring of every step leading to successful completion of an event. Market vigilance vis-à-vis competitors. 7. Report compilation and analysis a. For campaigns, market feedback and team territory management activities. b. Responsible for management of account assignment activities, including adjustments, dispute resolution and account investigation as well as ensuring adequate and compensatory contingency measures to prevent client dissatisfaction. c. Maintain accurate territory records & produce timely reports. G). Whiz-IT Private Limited - Consulting Director, (Jul. 2003 to Apr. 2004) - 1. Establishment of strategic direction a. Development of comprehensive and realistic short and long range business plans, and providing critical leadership by identifying business goals and creating cost effective operational plans to address and fulfill business goals. 2. Market study and analysis a. Keeping a close watch on market trends, business fluctuations & competitive information. b. Providing critical analytical framework to ensure and enable strategic forecasting and concurrent formulation/modification of business decisions and operational procedures. 3. Business development a. Develop, direct and close sales for new customer accounts areas where penetration has been minimal. b. Responsible for delivering budgeted annual sales retention/growth and meeting targeted profitability goals. c. Provide leadership and direction to regional Inside Account management sales teams to support customer retention, compliance and drive vertical sales growth. d. Responsible for leading and directing proposal efforts to position the organization, as well as to design, develop, and deliver winning proposals in response to commercial customer RFPs. 4. Monitoring a. Close supervision to ensure successful implementation of business plan and simultaneous market penetration aimed at cultivating business relationships made through networked contacts, prospects and other lead generating tools. 5. Manpower management & Recruitment a. Direct team members for Inside Sales in developing and implementing sales plans and objectives. b. Anticipation and forecasting the impact of organization growth on staffing and infrastructural requirements and devising the modus operandi to ensure effective fulfillment of the same. c. Hiring, training, assembling and subsequently, developing high-caliber operational teams, by implementing job-embedded professional development programs, training and mentorship in leadership. H). Tupperware India - New Business Analyst & Corporate Communications Officer, (May 2002 to Jun 2003) Role and responsibilities ========================= 1. Media & Communications a. Develop new business opportunities by creating innovative business offers, supervise creation of new advertising collateral, and public relations agency for all India corporate communications; Co ordination and formulation of company’s promotional policies for network members. b. Organize outstation training seminars and other educational programs for network members. c. Handle media relations, providing an accurate and concise portrayal of the organization’s positions on current issues. d. Organize press meets and conferences, in India, for the key management members of the company. e. Monitor media coverage and overall market dynamics. 2. Promotions a. Kick start companies Indian web design & development, search engine optimization and search engine marketing services. b. Responsible for design, maintenance, content and marketing of company’s website. c. Development of email marketing program (lead generation, FAQs, etc). 3. Market Intelligence a. To stay abreast of changes in the online marketing environment to best serve the objectives of the organization and adjusts plans accordingly. 4. Sales Augmentation & Rewards Programs a. Instrumental in management (creation and distribution) of all collateral material for all India sales force. b. Proactively sought to increase sales opportunities through in store promotion and indirect advertising, adding product and special offers, etc. c. Devise rewards programs; Corporate liaison and negotiations for finalization of cross-promotion and joint promotion activities as well as co ordination for new product launches. d. Stay current on new products, racks and merchandising techniques to enhance sales efforts. e. Inventory management; Finalization of charitable initiatives undertaken by the company. I). Net4barter India Private Limited - Business Development & Communications Manager, (Sept. 2000 to Apr. 2002) Role and responsibilities ========================= 1. Business Development a. Devise marketing initiatives and conception of related strategies and their consequent targeted implementation. b. Identification of functionally and strategically important corporate clientele and devising subsequent modus operandi to tap them successfully. c. Make sales presentations and service explanations online from the comfort of the office and via email, telephone, fax or mail. Turn hot leads obtained from search engine advertising into new sales opportunities and move the potential clients towards closing business. 2. Marketing Promotions & Communications a. Extensive corporate liaison, negotiation and finalization of long term business agreements and contracts, on an all India basis. b. Formulation of all India promotional policies for the company as well as clients. c. Management of all communication to employees, media, customers, management, etc.. 3. Account Management a. Work with business development to facilitate account handoff’s to ensure solid closes. b. Complaint handling and continuous monitoring of all India business transactions to ensure increase in business volume and customer satisfaction. 4. Client Servicing & Retention a. Build relationships with large existing customers to ensure retention. b. Develop strategies for customer retention and increased compliance. c. Develop programs that drive sales, net profitability and retention as targeted. 5. Team Management a. Train, coach and reinforce team members towards effective achievement of individual and organizational goals. b. Coach, counsel and motivate team members to increase sales and profitability. J). Hong Kong Tourist Association - Senior Marketing & PR Co ordinator , (Jul. 1999 to Aug. 2000) Brief synopsis of job profile ----------------------------- Absolute responsibility to undertake marketing, information dissemination, destination promotion, press publicity, media awareness, media familiarization tours, photojournalism opportunities, event management and public relations representative for Hong Kong in South East Asia (India, Nepal, Sri Lanka, Pakistan & Bangladesh).. Extensive liaison and exchange of information & communication, as well as marketing and PR planning in conjunction with HKTA head office. K). Sita World Travel India Ltd - Dec. 1995 to Jun. 1999 Assistant Manager (April 1998 to June 1999) Senior Sales Executive (April 1997 to March 1998) Sales Executive (October 1996 to March 1997) Trainee (December 1995 to September 1996) Brief synopsis of job profile ----------------------------- Sales & marketing of various overseas travel related products (other than air tickets) to the Indian travel agents’ and select corporate community. Organizing press briefs, press releases and advertisements in travel related media forums. Co ordination of overseas travel (for meetings, incentives, conferences and exhibitions) for corporate groups. Extensive liaison and execution of joint business development efforts with overseas business associates, like, Gullivers’ Travel Agency, London, Consortium Tours of North America, USA, ERM Travels, Hong Kong, Griffin Travels, Greece, Welcome Tours, Thailand, World Express, Singapore, etc. to name a few. Professional Qualifications =========================== 1. Two (2) year Post Graduate Diploma in Business Management, by correspondence, from Symbiosis Institute of Management Studies, Pune, in the year 2000. 2. Six (6) months Diploma Course in World Travel & Tourism, from Sita World Travel Academy, New Delhi, in the year 1995. 3. Six (6) months Diploma Course in Ticketing, from Sita World Travel Academy, New Delhi, in the year 1995. Educational Qualifications ========================== 1. Bachelor of Sciences (Botany, Zoology and Chemistry) from University of Delhi. Passed out in 1995, with 64% marks. 2. XIIth, from Convent of Jesus & Mary, Dehradun, affiliated to the Board of Indian School Certificate Examinations (I.S.C.E.), New Delhi. Passed out in 1992, with 77% marks. 3. Xth, from Convent of Jesus & Mary, Dehradun, affiliated to the Board of Indian Council of Secondary Education (I.C.S.E.), New Delhi. Passed out in 1990, with 75% marks.