Joseph Maresca
139 Fern Avenue
Cell: [login to view URL]
Lyndhurst, NJ 07071
Email:
SUMMARY OF QUALIFICATIONS
• Knowledgeable & proven expert in e-commerce, internet marketing & visibility as well as improving client acquisition through cost-effective means,
• Highly analytical thinker. Excellent communication, organizational, written, research,
problem solving skills & copywriting skills. Exceptional attention to detail.
• Ability to multi-task, work in a demanding team environment, understand & be responsive to clients needs, work under tight deadlines, quickly learn new technologies & a willingness to take ownership of projects & problems. Ethical & loyal, maintains a high degree of confidentiality.
• Highly knowledgeable & experienced in Internet Marketing & Search Engine Optimization.
• Seeking to leverage these strengths along with a passion for Internet Marketing
& quality innovation into a position with higher demands along with room for advancement.
Internet Marketing Skills:
SEO, SEM, Pay-Per-Click, Pay-Per-Call, Pay-Per-Lead, Pay-Per-Inclusion, Search Engine Algorithms, Email Marketing, Database Marketing, Link Popularity, Copy-Writing, Web Analytics, WebTrends, Dynamic Submission 7.0, Urchin, Google Analytics.
PROFESSIONAL EXPERIENCE
11.05 – 2.06 Webmaster (Consultant)
CMS Telecom, Inc.
Wayne, New Jersey
• Implemented Internet Marketing campaign to better service current potential clients. Fully manage campaign from online media planning to execution;, (SEO, SEM, PPC, PPI, PPC*, PPL, Link Popularity, Press Releases, Article Writing, Pre-Sales, Email Marketing & Database Marketing.)
• Managed Internet Marketing Budget, i.e., Pay-Per-Click, Directory Submissions, Pay-Per-Inclusion, Pay-Per-Call, Pay-Per-Lead, etc.
• Performed extensive web analysis to determine website’s strengths & weaknesses & to enhance site’s capabilities in regards to web visibility, usability & effectiveness.
• Developed Internet Marketing campaign. Created extensive keyword list as well as created & managed Google Adwords, Yahoo & [login to view URL] PPC campaigns.
• Generated leads for company services & products.
• Build & ensure websites Search Engine Rankings & Opitmization (SEO)as well as building link popularity.
2.05 – 11.05 Webmaster (Full-time)
PTS Data Center Solutions, Inc.
Franklin Lakes, New Jersey
• Maintain the Google & Overture PPC program for this application. Insure the sites Search engine rankings as well as continue to build the sites content & internet visibility. Increased company visibility over 300% from its previous internet visibility.
• Maintain corporate e-commerce site. ([login to view URL]) This application utilizes Yahoo Store. Add new Products & Optimize code for better search engine rankings & Internet Visibility. Increase company sales through numerous Internet Marketing techniques.
• Created & designed corporate News & Information website ([login to view URL]). HTML, CSS, Javascript & IIS Server are the technologies used to create & maintain this website. Also implemented & manage the Google Adsense campaign for this site. Use Internet Marketing tactics to increase generated ad revenue to be funnel into the corporate marketing budget making way for a more aggressive marketing campaign.
• Implement various Internet Marketing techniques & Search Engine techniques as well as manage the corporate internet marketing initiatives to ensure a constant high internet visibility rate.
• Produce excellent search engine ranking results. These rankings may be furnished on request.
3.03 – Present Internet Marketing Specialist
Maresca Web Development
Lyndhurst, New Jersey
• Developed personal online web network that generates revenue via Adsense & YPN.
• Utilize Pay-per-inclusion, PPC to generate web site hits to grow the network’s revenue and potential.
• Generated over 3000 leads in an 8 month period for personal service web design and web development service.
EDUCATION
• VILLANOVA UNIVERSITY Master Certificate Program 6.04-1.05
Project Management
• STEVENS INSTITUTE OF TECHNOLOGY Hoboken, New Jersey 8.02-12.02
Computer Science
• CHUBB INSTITUTE Jersey City, New Jersey 8.01-5.02
Programming & Web Development
• HUDSON COUNTY COMMUNITY COLLEGE Jersey City, New Jersey 5.95-5.96
Computer Science
• ST. PETER'S COLLEGE Jersey City, New Jersey 9.94-5.95
Computer Science
