Executive with experience in Brazil, Argentina and other Latin American countries as sales and marketing director and chief executive. Career in automotive financial services and construction equipment segments. Management of projects in strategy definition, commercial structure, distribution channels, dealer development, team building, executive search, commercial training and product launching. Experience in Company Start-Up, Strategic Planning and Implementation, Organizational Structure, Corporate Governance, Headquarter reporting, definition of Key Performance Indicators (KPIs) and Management of Crisis Situations.