Formed in 2007, the company already has a few good projects under its belt. The company specializes in CATI calling for Market research, Data Validation and Data Processing for the same.
The company has plush operations at the Raghuleela building in Navi Mumbai with a capacity to expand to 600 seats. Also while being located in India with complete project life-cycle handling exposure, we offer a significant low cost - high value offshore research operation services for our Global clients which are in the domain of Market Research.
EMRS is a full service Market Research firm focused on Technology, Telecom & Consumer vertical, empowered with strong knowledge and experience of research process, CATI and Data Validation being the core areas. The company has many ambitious plans to grow in the market research field and keeping the future of market research of India in mind, works in an environment keeping in mind the sensitivity of the data of its client. Currently interacting with an average of 50,000 respondents per month across geographies for different B2B and B2C projects, the company can scale up to another 50,000 respondents in a decent time frame.
We have experienced professional team with knowledge of critical analysis of operational business. Our differentiator is clearly defined in our domain knowledge. Our goal is to be CATI research service provider for companies across the globe. We focus only on research and validation and therefore have our expertise clearly defined and focused. We have the experience in working on high end market research requirements and have worked with clients globally.
Last but not the least we have access to right people for the right job, ensuring resource optimization and passing on the benefits of cost management to the customer. For long-term prospects, EMRS is interested in forming a Joint Venture with an esteemed company in form of annual contract for its research and validation processes.
CATI Services :
CATI is simply the process of increasing the speed and accuracy (reliability and validity) of conducting telephone interviews by the use of computers. There are various CATI products used by market research firms - often software based systems that combine telephony with time/call recording, coding aids, telephone number selection and recording and other features
Validation Services :
Research should be tested for reliability, generalizability, and validity. Validity asks whether the research measured what it intended to. Content validation (also called face validity) checks how well the content of the research are related to the variables to be studied. Are the research questions representatives of the variables being researched? It is a demonstration that the items of a test are drawn from the domain being measured. Criterion validation checks how meaningful the research criteria are relative to other possible criteria. When the criterion is collected later the goal is to establish predictive validity. Construct validation checks what underlying construct is being measured. There are three variants of construct validity. They are convergent validity (how well the research relates to other measures of the same construct), discriminant validity (how poorly the research relates to measures of opposing constructs), and nomological validity (how well the research relates to other variables as required by theory).
Epbx – Nortel 81C, Nortel 11C
Passport – Nortel 7400 passport
Symposium – Nortel SCCS
Telecom Service Providers-e1 lines
Active - Cisco and Nortel
Passive - Krone and Amp products Dialer
- I3 (Soft Dialer)
- Aspect Dialer
UPS Backup – with redundancy
DG for continuity
CRM development and customization as per customer need.
Recording and Quality monitoring:
We work in an environment certified with ISO 9001-2000 and ISO 27001 (BS 7799) for best quality and Data Security.