Amar Nath C.

A student by profession, my learning has been practical ..and that's the only thing theorotical about it. Working in different dimensions, with distinct products, in different roles, at various interfaces of market, the difference between communicating the message and conveying the message was loud and clear. Anything important is not necessarily interesting but everything interesting is compulsorily important and that has been the learning of the experience. its not just about circulating the message, rather, the focus is on conveying the message, thereby justifying the purpose of communication, irrespective of the media tool applied. if you are not selling anything new, you need the New approach to sell and that's what we incorporate in our communication.