Media Content Analysis

Instructions: Formatting

For this media content analysis, you will submit a 3-to-5 page paper, using 11-point Times New Roman font, double-spaced with 1-inch margins in Microsoft Word. Note: Microsoft Office, which includes Word, is available for free on the Dallas College website. If your paper is only 3 pages, it must be 3 FULL pages.

IMPORTANT: Not meeting the minimum word length will result in an automatic loss of 75 points (half value) before the content is graded.

Safe Assign will check for plagiarism, so make sure all sources are properly cited and any direct quotes are placed in quotation marks. You do not have to use APA or MLA style, but you must cite your sources in the paper. Plagiarizing on the paper will result in a zero and will significantly affect your grade. Late papers will not be accepted.

Instructions: Content

Using and DEMONSTRATING the media literacy skills you have gained in this class, choose JUST ONE of the following topics and write a 3 to 5-page content analysis.

IMPORTANT: You must include at least one of the MEDIA theories discussed in Chapter 13, and it must be applied correctly, so make sure you understand these theories. The theories deal with the selected media content's effect on the audience, not with the characters. Do not use agenda-setting theory since it primarily deals with the news media. Please email me with any questions.

1. Watch at least 3 episodes of a television show and observe what values are promoted and how the show portrays race, gender, and/or sexuality. Are there stereotypes present? (Think grammar, syntax, dress, behavior, occupation, etc.) How are women and minorities (racial, sexual orientation, people with disabilities etc.) portrayed? What encoded messages does this send the audience? Give specific examples from the show. Be sure to note what is significant about your findings and point out both the positive and negative implications of how the show's creators handle these topics. Do you think these portrayals can influence viewers? If so, how?

OR

2. Listen to an entire CD and/or watch several videos by one music artist and observe what values are promoted and how race, gender, and/or sexuality are portrayed. Are there stereotypes present? (Think grammar, syntax, dress, behavior, occupation, etc.) How are women and minorities (racial, sexual orientation, etc.) portrayed? What encoded messages does this send the audience? Give specific examples and techniques from the lyrics and video images. Be sure to note what is significant about your findings and point out both the positive and negative implications of how the artist handle these topics. Do you think these portrayals can influence listeners/viewers? If so, how?

OR

3. Play a video game for several hours and observe what values are promoted and how the game portrays race, gender, violence, and/or sexuality. Are there stereotypes present? (Think grammar, syntax, dress, behavior, occupation, etc.) How are women and minorities (racial, sexual orientation, etc.) portrayed? What encoded messages does this send the audience? Give specific examples from the gameplay. Be sure to note what is significant about your findings and point out both the positive and negative implications of how the game's creators handle these topics. Do you think these portrayals can influence viewers? If so, how?

NOTE: Do not do your paper on Grand Theft Auto, since we have already discussed it in this class.

OR

4. Watch a movie and observe what values are promoted and how it portrays race, gender and/or sexuality. Are there stereotypes present? (Think grammar, syntax, dress, behavior, occupation, etc.) How are women and minorities (racial, sexual orientation, people with disabilities, etc.) portrayed? What encoded messages does this send the audience? Give specific examples from the movie. Be sure to note what is significant about your findings and point out both the positive and negative implications of how the director

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