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Seeking a talented SEO specialist to increase our online visibility in a targeted manner. Key objectives: - Focusing on specific industry professionals - Building strong rank for industry-specific terms and our product/service-related terms. Ideal candidate will have: - Demonstrated experience in SEO within our industry - Knowledge of effective research and strategic keyword placement - Proven track record in increasing online visibility and website traffic. I look forward to your innovative solutions and techniques for this targeted SEO improvement project.

...Kubernetes operators. Ability to understand, write and review code in Go. Solid experience with AWS cloud infrastructure. GCP/Azure would be a plus. Skilled in observability practices. Contributions to open-source projects are a significant plus. Initiative at the level of independent project/task management. The position expects on-call shifts during working hours. Preferable time zone for this role is GMT+0 - GMT+4 Technology Stack: AWS, Kubernetes, Go, Terraform, Postgres (RDS), VictoriaMetrics and Prometheus ecosystem, Grafana, Karpenter, ArgoCD, GitHub, React. About VictoriaMetrics: We are advancing observability with a refined focus on metrics and logs. We transform our expertise in observability in easy-to-use advanced open-source tooling, applicable to...

Seeking a skilled social media expert to significantly increase bookings at my medical spa. You will be responsible for creating effective advertisements and strategically placing them on Facebook and Instagram. You should be adept at reaching diverse demographics, as our services cater to both men and women. Primarily, your goal is to translate social media engagement into tangible bookings. Key skills and requirements for this job include: - Vast experience in Facebook and Instagram ad creation - Proficiency in driving website traffic and conversions - Deep understanding of diverse demographic targeting - Previous successful campaigns generating bookings or similarly direct customer engagements. This is an opportunity to use your market...

I'm seeking a skilled and versatile social media manager to handle my social media presence across multiple platforms - Facebook, Instagram, Twitter, Meetup, Yelp, and Pinterest. Your primary responsibilities will be: - Creation of engaging and brand-aligned content - Regular updates and active management of all platforms - Utilization of strategies to increase brand awareness and drive website traffic - Generation of leads through social media engagement - Continuous interactions and engagement with the audience to encourage brand loyalty The ideal candidate will have experience in managing social media platforms for businesses and a knack for creating engaging content. The right mix of creativity, strategic thinking, and understanding of differ...

I'm seeking an experienced digi...digital marketing professional to drive more visitors to my website. Key Requirements: - Expertise in search engine optimization (SEO) and search engine marketing (SEM) to optimize the website and its content for search engines in order to increase organic traffic. - Proficiency in social media marketing across platforms like Facebook, Twitter, and Instagram for driving traffic from these channels. - Skills in email marketing to leverage this channel for bringing in more visitors to the website. Additional Details: - The focus will be on increasing general website traffic, with no specific target audience mentioned. - The ideal candidate should have a proven track record of successful d...

...profile, brand guidelines (if available), and reference websites (Bain, BCG) to understand the design aesthetic and messaging. Create a responsive, mobile-friendly design that adheres to the latest web design trends and best practices. Develop a clean, modern, and visually appealing layout with a focus on User Experience (UX) and User Interface (UI) design principles. Incorporate engaging visual elements such as high-quality images, graphics, animations, and video backgrounds to enhance the website's appeal. Design custom page templates for key sections like the homepage, service pages, case studies, insights/thought leadership, and careers. Integrate mega menus, dropdown menus, and other navigation elements for easy access to various sections and subsec...

...professional to help me significantly increase my online sales for physical products. My website traffic is currently low and I aim to turn this around with your expertise. Key Responsibilities: - Analyze current website and sales data to identify areas for improvement - Develop and implement a comprehensive sales strategy - Optimize the website for conversion - Drive more traffic to the website Ideal Skills and Experience: - Proven track record of significantly increasing online sales - Experience in e-commerce, specifically with physical products - Expertise in SEO, content marketing, and social media - Strong analytical skills and problem-solving abilities - Excellent communication and collaboration skills If you're confident ...

Développement site prestashop en français. - Installation template - intégration de 1000 articles environ

I need some highly engaging and creative TikTok videos for my website to help drive traffic. The ideal candidate is well-versed in making viral content and leveraging TikTok trends to maximize viewer engagement. Key Requirements: - Vast knowledge of TikTok trends and algorithm to improve chances of virality. - Ability to communicate the essence of my website effectively in short TikTok videos. - Excellent video editing skills. Kindly produce these videos within a 3-day deadline. This project can be an outstanding opportunity for creators that understand how to capture the attention of online audiences using fresh and engaging content.

...freelancer to integrate Google Analytics into my Shopify store and for which I use GemPages as my front-end content creation / management tool. I have had my Shopify account for three years and a G/A installed to some degree but never properly used it as yet but I now have need to. I have no idea what kind of G/A it is or if its currently working properly I've had repeated prompts to make sure the latest version is installed and have no idea how to do it and am not that interested in knowing! I just want someone competent and trustworthy to do it for me and who I might wish to refer to in future for adhoc additional analytical support. - Setting up Google Analytics to track Sales and Revenue, Traffic Sourc...

I'm in desperate need of a seasoned Wix web designer who can bring my precise vision to life with speed and accuracy. I am ble to provide specific websites I find appealing for design inspiration, you should be adept at interpreting and implementing my exact design preferences. Your rare blend of creativity and technical knowledge will be essential. We have started our website and need it to be finished. Skills and Experience: - Deep familiarity with Wix - A portfolio showcasing your Wix designs - Proven record of on-time project completion - Ability to understand and execute defined design visions Time is crucial in this project, and I need the final delivery ASAP. The perfect candidate for this job understands the urgency and can ensure...

I need to migrate my current MySQL/PHP database site to Hostinger. I have migrated the website, but the database needs to be migrated manually. I then need to check it is working on the preview version. I will then need you to upload the most recent version of the database, once the DNS is changed to the new host.

...content writer who can craft engaging, traffic-driving blog posts on travel destinations, tips, lifestyle, and culture. Together, we'll bring the world a little closer to everyone's screen, much like Nomadic Matt blogs or The Blonde Abroad blogs. Key details: - Length: Each blog should exceed 1000 words. - Keywords: I will provide specific keywords that need to be appropriately integrated into the blogs for better SEO results. - Topics: The blogs should cover various topics including travel destinations, travel tips, recommendations, lifestyle and culture. Ideal candidate: - Experienced in writing for the travel and lifestyle niche. - Proficient in SEO optimization and keyword utilization. - Familiar with creating engaging content that drives traffic...

I am seeking to develop a website solely dedicated to providing information about commercial properties. The site should be professional and user-friendly, focused on just providing valuable information to visitors, rather than lead generation or showcasing properties for sale or rent. I don't require search functionality, as the site's purpose is simply to deliver comprehensive commercial property information in a digestible format. The ideal candidate for this project would have experience in: - Web design and development, particularly in real estate or property sector - Presenting large amounts of information in an organized, appealing way - Implementing user-friendly interfaces so both tech-savvy and not-so-tech-savvy visitors can navigat...

I'm looking for a professional digital mar...marketing for my brand. The ideal candidate will also have experience with social media advertising, particularly on Facebook, Instagram, and WhatsApp. Key Responsibilities: - Implement on-page and off-page SEO strategies to increase website traffic and improve search engine rankings - Develop and execute a content marketing plan focused on generating leads and improving brand awareness - Utilize social media advertising to create engaging campaigns across Facebook, Instagram, and WhatsApp The successful candidate will have a proven track record of growing website traffic, generating leads, and boosting brand awareness through SEO, content marketing, and social media advertising. An understanding of WhatsApp m...

I have a bootstrap web site and would like to add a blog page ( with popup notification on main page) where I can add notifications of changes to my companies products and new features. The blog page must fit inside the header/footer of the existing site so it is an integrated part of the web site. There will not be many blog entries - two or three a month maybe. Very few entries will have images and most will not need a “read more” button. I want a minimalist 2 column blog page ( one being the sidebar on left side ) looking something like: The main blog page: Will be minimalist like: On the sidebar, I’d like a search button, popular posts, archive and sharing entries on social media. Accessing the Blog ...

More details: What is the main purpose of your website? Provide information about your clinic, Attract new clients, Schedule appointments, to show how we do it and what we do, our mission and our programs What specific information would you like to include on your website regarding your clinic, mission, and programs? Services offered, Staff profiles, Mission and vision statement; Program details, contact and appoinment bookings What features would you like to include on your website for contact and appointment bookings? Online contact form

We're excited about our ne...() and now we're looking for skilled freelancers to amplify our online presence across Facebook and Instagram, enhance our SEO, and help achieve our goals. We are striving for: - Enhanced brand visibility - Increased traffic to our site - Effective lead generation Qualifications sought: - Proven expertise in Facebook and Instagram marketing strategies - Strong track record in driving website traffic and lead generation - Solid experience in SEO ranking improvement - Ability to deliver results promptly Please, help us turn our social media platforms into a powerful tool to increase our online footprint and reach. No time to waste - we're looking to kickstart this project ASAP. I...

I'm searching for an expert to help me set up a honeypot in Cisco Modelling Labs (v2.6.0). The primary purpose is to monitor network traffic, identify, and capture any malicious activities that happen within the network. It can be a low or low-medium interaction honeypot. As a beginner, I require an individual with skills and experience to navigate these systems. Mastery of Linux server for implementing the honeypot is essential due to its build on a Linux system. Need it completed before the end of April. Key Competencies: - Expertise in Cisco Modelling Labs - Proficiency in with Linux - Understanding of network monitoring and security principles - Ability to train a beginner on how to run the honeypot with documentation (pictures) ...

I'm seeking a skilled freelancer for my project of creating a full-fledged e-commerce website on either Wix or WordPress. The site will primarily focus on the sale of physical products I need any website with and goods promoting in Google shopping ads

...marketing expert who can drive meaningful traffic to my Shopify store, improve the conversion rate, and help to build customer loyalty. Understanding the target audience, which primarily consists of adults, parents, men, women, travelling enthusiasts, and lovers of bags and backpacks, will be key to success in this role. Therefore, I value experience in audience analysis and targeting. Key requirements for this role include: - Demonstrable experience with Shopify marketing - A proven track record of increasing website traffic and conversion rates - Knowledge in building customer loyalty - Excellent knowledge of the ecommerce market - Ability to work under a budget within the range of $500 - $1000 If you have the necessary skill...

...who specializes in SEO link building, website analysis, and competitor analysis. This role requires particularly thorough attention to detail, as the main responsibility will be to check the list of websites that provide links to our competitors' platforms. Following this, a key task will be to connect with those websites and make sure we also have links/articles from those websites. Key Responsibilities: - Conduct detailed website and competitor analysis - SEO link building with a focus on Google search engine - Contact website administrators for link/article placements Our primary marketing strategy objective is to increase web traffic to our platforms. Your focus should, therefore, be on achieving higher visibility an...

I'm looking to establish a partnership with a skilled social media ads specialist who is adept at creating and managing engaging content specifically for my Facebook and Instagram campaigns. Key Points: - This is an ongoing project, with the main focus being to promote specific products throughout the year. - The goal of the ads is to increase brand awareness while driving traffic to my website. Ideal Skills & Experience: - Proficiency in creating dynamic, engaging ads for Facebook and Instagram. - Proven track record in managing successful ad campaigns. - Strong understanding of how to use ads to increase brand awareness and drive website traffic. - Ability to work with minimal supervision and deliver on time. - Ex...

As a rapidly growing company that specializes in R&D incentive services, we are in u...project our range of services with an appealing and professional touch. Our major services are: - R&D Tax Credits - Grants and Funding - and more Your task is to develop an attention-grabbing brochure that covers these services and leaves a door open for "more services to come". The ideal freelancer should have: - Proven experience in brochure design - Understanding of the R&D sector or willingness to research - Creativity to represent complex service in simple, compelling ways - Ability to work under tight deadlines Please only submit your bids if you are available to commence work. Your creativity will ...

I'm in need of an Excel wizard capable of constructing a precise, data-driven model specific to marketing data, as well as supply and demand. Key functionalities are to include: - Data Visualization: Proficiency in translating raw data into visual charts and graphs. Your work should result in a model that effectively communicates complex data in an easily digestible format for decision-making purposes. - Formula Calculations: You must be familiar with advanced Excel formula calculations to manipulate and compute data in ways that align with our specific market information. - Scenario Analysis: High proficiency in scenario analysis is key. Able to put together various ‘what-if’ scenarios in the Excel market model, taking into acc...

I'm in need of a...driving brand awareness, website traffic, generating leads and ultimately, sales - Implement effective strategies to appeal to business professionals and traders Ideal Skills & Experience: - Proven track record in Social Media Marketing, ideally within the finance or business sector - Expertise in Google and Facebook Advertising - Proficiency using data analytics tools to measure ROI - Ability to tailor ads to specific target audiences, particularly business professionals and traders The successful candidate will have a solid understanding of the nuances of each platform, as well as how best to leverage them for a campaign aiming at business professionals and traders. They should also be result-driven, with a ke...

...Requirements: - Cloud Platform: I'm open to using either Azure or AWS - so experience with both platforms will be a plus. - Purpose: The primary objective of the website is to establish a strong online presence for my brand. Therefore, the hosting solution should offer excellent performance and reliability to ensure a seamless user experience. Additional Information: - High Traffic: While we're not expecting high traffic events or launches at the outset, the hosting solution should be able to handle increased traffic if the website gains popularity in the future. Ideal Candidate: - Extensive experience in cloud hosting, particularly with Azure and AWS. - Proven track record in setting up hosting solutions for corporate websi...

...WordPress developer to customize my website. The project involves a mix of design elements and advanced functionalities, focusing on user interaction. Key Requirements: - Custom Design: I already have a design prepared, so I need you to implement it in the site's UI/UX. - Advanced Functionalities: The website will require user registration and profiles, as well as custom user dashboards. I will also need a custom form on the homepage and a login page for users. Ideal Skills: - Proficiency in WordPress development - Strong understanding of user-centered design and UI/UX principles - Experience in implementing and customizing user registration and profile systems - Ability to create interactive and engaging dashboards - Strong communication skills and a proact...

I'm in need of a network engineer who is well-v...engineer who is well-versed in network security protocols and can provide on-site support for our enterprise-level network. Key responsibilities: - Assessing and addressing our current network security concerns - Implementing and configuring firewalls - Setting up intrusion detection and prevention systems - Establishing and securing VPN for remote access Ideal skills and experience: - Proven track record in network security - Experience with Enterprise-level networks - Proficiency in configuring firewalls - Strong knowledge of intrusion detection and prevention systems - Expertise in establishing secure VPNs for remote access Your support is crucial to ensure the robustness and security of our network. Looking...

We need to migrate all content from 4 data structures on a website made on Liferay (about 450 items): - Projects (49 items) - Institutions (106 items) - News (210 items) - Events (92 items) to correspondent Wordpress custom post types (with the correspondent taxonomys and custom fields) and the relationship between two of them: Projects and institutions. Only the task of migration data is necessary to an existent development that it's being done, not the development of entire new website in Wordpress.

I am looking to have information from a website copied and pasted into a Word document, specifically targeting curriculum elements. The end purpose of this project is to create a word version of each page. Simply open a page, and copy the contents into a word document. Save the word document as the code. There are 11 year levels to it for. There are a total of 183 pages to copy and paste. This is simple, but boring. 1. Open the website: Eg here its the Foundation website: 2. Scroll down you will see codes like this: AC9EFLA01 Click on the code. 3. A page will

We have recently lau...selling products or services. There seems to be an issue with some outdated top-ranked organic Google pages not properly redirecting to our new site, causing the organic pages and ranking to drop rapidly. - Specifically, I would like these redirects fixed on the new website rather than just the home page. - The ideal candidate would have extensive SEO experience, particularly with handling redirects and managing broken links. - Strong proficiency in WordPress platform is also critical for ensuring that these redirects are set up correctly and efficiently. - We have various plugins bought and installed already to aid you in this. I look forward to working with individuals who would ease this transition and help continue dr...

...Responsibilities: - Enhancing Positive Reviews: I need assistance in increasing my positive reviews. This includes strategizing ways to encourage satisfied customers to leave their feedback. - Managing Negative Reviews: It's crucial to manage and mitigate any negative reviews. I need professionals who can handle these situations politely and effectively. - Responding to Reviews: I'm seeking individuals who can craft thoughtful and timely responses to my customers' reviews, both positive and negative. Current Status & Goals: - My current average rating is already 5 stars, so the primary focus is on maintaining this high rating. - I have 50 to 100 reviews at the moment, and my goal is to continue expanding this nu...

I am looking to meaningfully increase the amount of traffic to my WordPress website. My target audience mainly consists of local customers. Key duties for the project include: - Developing and executing successful SEO strategies to attract more local traffic - Conducting thorough keywords research - Improving the layout to make the site more appealing The ideal candidate will have a wealth of experience in SEO with a firm understanding of how to target and engage local customers. Familiarity with WordPress is essential. Understanding of how to retain an audience would be an added advantage.

For this frontline project, I'm seeking a talented freelancer...freelancer who specializes in HTML/CSS, JavaScript, and Responsive Design. I aim to create an ultra user-friendly interface with a modern minimalist design aesthetic. The successful freelancer should ideally possess the following skills and experiences: - Strong HTML/CSS and JavaScript coding skills. - Proven experience in designing and implementing user-friendly interfaces. - A keen eye for minimalist design. - Ability to design responsive web layouts that perform brilliantly across all devices. This project is not just about functionality, but also about aesthetics. So, if you thrive in translating high level concepts into a minimalist design, while ensuring a user-friendly experience, I'm looking ...

I'm looking for a skilled...programmer with experience in using Grafana to visualize data. For this project, you'll be pulling data from a locally connected Allen Bradly Compactlogix PLC and creating web trends on a PC. The key data to be visualized includes: - Temperature - Pressure These will need to be monitored and analyzed on an average basis. In terms of data representation, I prefer a line graph. The ideal candidate will have experience in controlling PLCs, managing data and creating visuals with Grafana. Your insights and expertise on the most effective ways to represent and interpret the data will be highly valued. Strong communication skills and the willingness to ask clarifying questions are appreciated. Ple...

As part of our SEO strategy, we're looking to invest in both guest posting and sponsored content across authoritative domains. Our outreach campaign has a dual purpose: to bolster organic search traffic and strengthen backlinks for our clients, ultimately amplifying its visibility in search engines.

...migrate my current WordPress page and post to a new domain that is already set up with few current pages and post and ready for the migration. Your skills and experience should ideally be centered on: - WordPress: deep understanding of its inner workings, structure, and themes - Website Migration: proven experience in safe and efficient site migrations with minimal downtime - Domain Setup: knowledge of the process of migrating a site to an entirely new domain Your mission, should you choose to accept it, is to safely transfer my current WordPress site to a new domain with zero data loss and minimal interruption of website operation. This is not a host migration project; the goal is purely page and post copy over rel...

Looking for a skillful full stack developer with a background in the development of e-commerce websites. Your core expertise should include: • JavaScript • Python • HTML • Networking This role mainly focuses on creating a user-friendly e-commerce platform with necessary features: • User registration and management: Design a secure interface where users can easily register and manage their profiles • Content publishing and editing: Integrate a feature that allows for sleek publishing and editing of content Experience in e-commerce site development is necessary. A successful applicant should have an ability to bring new, creative ideas for website development whilst maintaining its core functionality.

...usp=sharing To ensure your site gets the traffic it needs without being penalized by Google, we only use white hat SEO tactics Improved Google Rankings, Quality 200+ Backlinks, and Increased Traffic, Conversion Rate, and Conversion Rates are our monthly goals. SEO (ON-SITE OPTIMIZATION): ON-PAGE OPTIMISATION 1. Optimization of Title Tags 2. Optimization of Meta Description Tags 3. H1, H2 tag Optimization 4. URL Optimization 5. Optimization of italics and bold tags 6. Analysis of non-index attributes 7. Robots Optimization 8. Image Analysis & Optimization of Alt 9. H1, H2 analysis, and Optimization 11. Optimization of external Links 10. Analysis of Broken Links 11. Page Content Optimization 12. Fix Canonicalization error 13. Website...

Looking for a skillful full stack developer with a background in the development of e-commerce websites. Your core expertise should include: • JavaScript • Python • HTML • Networking This role mainly focuses on creating a user-friendly e-commerce platform with necessary features: • User registration and management: Design a secure interface where users can easily register and manage their profiles • Content publishing and editing: Integrate a feature that allows for sleek publishing and editing of content Experience in e-commerce site development is necessary. A successful applicant should have an ability to bring new, creative ideas for website development whilst maintaining its core functionality.

I am looking for an experienced developer who can proficiently set up a new blog using Ghost CMS on an existing subdirectory of my website, which is built on custom HTML/CSS. The objective is to enhance overall web traffic and improve search engine rankings. Key responsibilities include: - Placement of blog on existing website subdirectory - Setting up Ghost CMS proficiently - Identifying and resolving any SEO indexing issues A strong understanding of Ghost CMS and HTML/CSS is necessary for this task. Previous experience in blog setup and SEO would also be advantageous. The ultimate aim is to improve my website's search rankings through efficient management of indexing problems. I'm interested in long-term improvement rather than a quick, temporary boost.

I'm looking for an experienced digital marketing executive to manage and maximize our online marketing strategy on multiple channels. Your primary responsibilities will include: - Leading and managing marketing campaigns through Social Media (Facebook, Instagram, LinkedIn, Pinterest), Email Marketing, and Search Engine Marketing. - Focusing on all three main goals of our campaign: increasing our brand awareness, driving website traffic, and generating leads. - Utilizing various social media platforms according to our company's needs. The ideal contractor should have: 1. Proven experience in multi-channel digital marketing. 2. Strong knowledge of social media platforms (Facebook, Instagram, LinkedIn, Pinterest) 3. Excellent skills in Email Marketing,...

...talented React Js developer to create my new website from scratch. While the primary purpose of my site is not yet defined, the ideal candidate should have the ability to adapt to any requirements, whether the site becomes e-commerce, blogging, or informational in nature. Key requirements In-depth knowledge and experience with React Js Ability to work independently and make informed decisions Excellent problem-solving skills and creativity Strong communication and understanding of project scope While no specific integrations or third-party plugins have been identified as required at this point, you should be comfortable with and have the ability to work with a variety of integrations and plugins as needed. This position is open to ...

Hi, I am looking to buy digital art in PNG format. I will pay $0.25 for each artwork that I purchase from you. You must agree to release the copyright to me once the artwork is purchased. If interested, please show me your artworks. I don't mind if your artwork is done using AI.

I am looking for a creative blog writer to produce compelling content for my blog. The topic or subject matter has not yet been defined. This provides a rare opportunity for you to showcase your versatility in writing across different subjects such as Technology, Travel, or Health.

I am in need of proven SEO experts to take forward my website's performance. My core objectives are to: 1. Increase website traffic 2. Improve search engine rankings Having implemented SEO strategies before, I appreciate the importance of the role. The ideal candidate should be competent in the following areas: 1. On-page SEO - Content optimization, Meta descriptions, HTML tags, and keyword placement are among the key responsibilities. 2. Off-page SEO - Building high-quality backlinks and implementing strategies to enhance the site's visibility and brand reputation. 3. Technical SEO - Ensuring the website is crawlable, providing a great user experience, and implementing structured data markup. Your long term experience in SEO will give my b...

...Google Ads. Key project goals: - Increase website traffic significantly The ideal partner for this project should demonstrate the following skills and experience: - Proven track record in formulating Google Ad campaigns that have successfully increased website traffic. - Deep understanding of digital marketing tailored towards a specific age demographic. - Familiarity with ad tracking and tweaking according to ad performance data. - Ability to conduct a competitive analysis to differentiate our ad campaign. Your primary task will entail adjusting and perfecting the strategy based on the age range of our target audience. Hence, I'm looking forward to working with someone who can help create engaging Google Ads to boost ...

...comprehensive SEO strategies to optimize search engine rankings. - Develop and manage a diverse SMM campaign across various platforms. - Set up and monitor a results-driven PPC advertising strategy. The target audience for this marketing campaign ranges from local to national and international customers. Hence, the applicants should have experience in scaling and tailoring marketing strategies to different audience sizes and locations. Desired Outcomes: - Significant increase in website traffic. - Generate more leads and sales. - Improved overall brand awareness. In summary, I anticipate the digital marketing outcomes to contribute effectively to my brand's visibility, customer reach, and sales improvement. Ideal Skills: - Proven expe...

I am in need of a robust marketing strategy to drive traffic to my website and generate leads for my online courses in fashion. Key Tasks: - Understanding the nature of my online fashion courses to create a fitting strategy - Implementing effective marketing techniques to boost brand awareness - Generating viable leads that convert into course enrolments - Increasing site visits through engaging and targeted campaigns Ideal Candidate: - Experience in digital marketing, specifically for online courses - Knowledge of the fashion industry and education sector - Proven track record of successful lead generation and conversion - Ability to design and execute comprehensive marketing strategies