Design a logo and labels for a brewery

Serda Brewing Company_product image

Greetings, After reading the brief I got the impression that the visual image you're looking for should mainly focus in transmitting this specific type of mood that you could only associate to Mobile's lifestyle. Therefore, using the symbolic reference to the beach, the sun and the water, the logo tries to capture that mood in its whole self, but always making the company name stand out with a wavy S and a lettering that is strong and smooth at the same time. The simplicity of the backgrounds with the logo appeal to this contrast and are balanced at the same time. I based myself on this concept to create the whole line, always keeping in mind the uniqueness of the brand.