An enthusiastic and ambitious London based UX/UI designer dedicated and determined to create the next level of products with a keen eye for layout, colour and user understanding. Extremely competent in UX, UI and product development process in an Agile environment with the ability to learn, adapt and improvise. With 15+ years of experience in the design environment, creating responsive design solutions is a part of my day to day activities. With a proven knowledge of user centric product development, creative strategizing, user focused vision and communication, my expertise revolves all rounded on both client and platform side - delivering solutions within a full cycle of a UX/UI project for brands and the people who matter to them. My expertise enable me to work across a variety of sectors, from FMCG companies through to ecommerce with strength in creating clean, flat UI and simplified user journeys.