SCHIRM MAGAZINE
Schirm, German for ‘screen’ or ‘umbrella’. “Etwas auf dem Schirm haben” colloquial for “To be aware of something”. SCHIRM was my personal approach towards understanding the (pseudo) art movement around the New Aesthetic. The outcome was a hybrid between an archive, a blog and a magazine. The physical magazine is not only an archive of the theoretical foundation of the movement, but it also portraits the diverse spectrum of opinions regarding the significance of the New Aesthetic, wether the New Aesthetics “is the attempted imposition on the public of a new way of perceiving reality”¹ or if “there is no meaning, because it’s only a style; not an aesthetic in the broader sense, but one limited in scope to what has already happened and lacking an ability to dream into the future”². The true function of the archive will become apparent if the New Aesthetic is going to establish itself or not. ¹ Bruce Sterling, An Essay on the New Aesthetic ² Hrag Vartanian, A Not-So-New Aesthetic
About Me
I am a professional graphic designer from Hamburg, Germany. Specialized in printed matter and conceptual design, I offer modern visual solutions without neglecting the digital reality and needs of our time.
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