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EXPLORE
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$100 USD / Hour
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Israel (4:31 AM)
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Joined on May 31, 2010
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1 Recommendation
$100 USD / Hour
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Long time Product consultant with vast experience in Analytics planning and execution. Expert in all platforms including: Google Analytics, MixPanel, Facebook Analytics, Firebase, Hotjar, Appsee and more. Developer of the 'Right-side-up' Analytics methodology, which practices asking the right questions before implementing a tracking plan.
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Experience
Chief Product and Analytics Consultant
Jan, 2017 - Present
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9 years, 6 months
Y-Perspective LTD.
Jan, 2017 - Present
•
9 years, 6 months
Y-Perspective is a boutique consulting firm with an absolute goal of being our clients closest advisers and confidants. We take pride in being your men in all aspects of our work. We defy that notion that consultants remain at 30,000 feet and keep their hands labor free. We are always hands-on. We’ll never beautify reality and will never hesitate to speak our mind. Even when it contradicts your gut feeling, but our experience tells us you’re making a mistake.
Jan, 2017 - Present
•
9 years, 6 months
Publications
Life Beyond Google Analytics: Pick the Best Tools for the Job
Mind the Product
When choosing the right analytics platforms (it is intentionally plural), several features should be considered in order to optimize your choice. These features vary between the different platforms, and the decision of which platform to choose should be based on these features and the business value they represent for your product, as we will examine in this article. https://www.mindtheproduct.com/2018/02/life-beyond-google-analytics-pick-best-tools-job/
Could the 3rd most popular TED Talk of all time simply be wrong?
PM-Insider
Simon is a great lecturer — not many can argue with that. Nevertheless, I am going to go against the tide and argue that Simon (along with many of his 34 million viewers) is wrong. When it comes to success, HOW matters significantly more than WHY. https://medium.com/pminsider/could-the-3rd-most-popular-ted-talk-of-all-time-simply-be-wrong-22c392e3d8b3
What the f*ck is product strategy?
VentureBeat
Here’s why most startups fail: It’s not because their onboarding wasn’t perfect — they probably improved the heck out of it. It’s not because their Call-To-Action buttons weren’t rigorously A/B tested. It’s not because they didn’t have the best optimized and automated push notification module. And it’s not even their in-app purchase or store model not being a perfect fit... https://venturebeat.com/2017/06/04/what-the-fck-is-product-strategy/
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