B by Bettye Muller Fall 2015 Catalog
With a Fall footwear collection inspired by a secret garden, this catalog was built with the goal of embracing Bettye Muller’s moody color palette and rich luxurious textures. Photos where carefully selected in order to translate the collection’s aesthetics, and strategically laid out in a story-telling structure. Hue adjustments were made on all cropped shoes in order to realistically exhibit Bettye Muller’s designs at her showroom. By grouping shoes in matching styles, I was able create a visual with proper spacing that allowed to naturally link shoes to their given description, and most importantly, complies the 38 page limit. Bettye Muller also, wanted a refreshed modern look to her logo, which was accomplished and introduced with this collection.
About Me
One of life’s greatest luxuries is being able to translate a vision into reality. Powerful visuals should be semantically correct, brilliantly elegant, and above all timeless. These are goals that I find important to fulfill with every piece I make. Coming from a multi-cultural background and being driven by creativity have allowed me to shape a keen eye for design. I love exploring functional & timeless concepts. Innovative thinking has been a part of my everyday routine, and with this I’ve learnt that inspiration is found everywhere. It’s only a matter of having the ability to extract and express it. With my entrepreneurial spirit, I’ve discovered a passion for brand marketing, and developed my graphic skills into means to introduce all types of products & services to the world. In fact, you’ll find me the happiest when investing my time in the development of a brand’s image. As a graphic designer, my mission is to fabricate timeless yet powerful visuals. As a team player, my mission is to combine our strengths at an optimum level and cleverly stimulate the value of a brand. So, how would I define my deep relationship with design? Very simple. It’s what I love, and it just so happens to be what I’m good at.
$ 40 USD/hr
NEW FREELANCER!
