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Keep in mind: Marketing Matters: Regardless of the economic outlook, marketing activities and efforts must be maintained. Marketing is a constant process which requires ongoing attention – you must continually build your brand and image with your customers so that they keep you top of mind for all their property needs. Everything Communicates: Marketing is not just the job of the Licence Partner or Marketing Manager – all Engel & Völkers employees are marketers. They represent the Engel & Völkers brand. The smallest of details in the shop or during a home viewing can speak volumes – creating positive and negative impressions instantly. Paying attention to the details will set our brand apart from our competitors and strengthen our brand. Marketing is Personal: When in doubt, think about your customers. Try to put yourself in their shoes and imagine how the Engel & Völkers brand influences their lives. Do they have a strong connection with our brand and a good understanding of what Engel & Völkers does and stands for? Why should they choose to work with us vs. competitors? Developing these personal customer connections should be the ultimate goal of all your marketing efforts.