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Carol A.

@TrailsEdge

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Taking you Beyond the Path

$50 USD / Hour

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United States (7:12 AM)

Joined on August 15, 2012

$50 USD / Hour

Whether you are a new business or an established company, Marketing and Public Relations are keys to success. From marketing strategies, marketing consultations, press releases, website design, and viral marketing, Trails Edge is a powerful and effective Marketing and Public Relations Firm. Marketing and Public Relations is run by Carol Aubin, who brings her leading PR agency background and experience to clients, focusing on viral and social media marketing as well as tradition marketing and public relations. From marketing strategies and consultation to website design, branding and event planning, Carol can help your business get noticed. A graduate of the University of Texas at Austin, Carol specializes in healthy and beauty, entertainment and arts, luxury goods and travel, social media and high technology.

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Experience

Director of Marketing and Public Relations

Jan, 2008 - Present

18 years, 4 months

Trails Edge Inc.

Jan, 2008 - Present

18 years, 4 months

o Responsible for all Marketing and Public Relations functions for clients such as Marketing Strategy, Marketing Consultation, Press Releases, Web Design, Branding, and Social Media. o The firm specializes in Marketing and Public Relations for the health and beauty, arts and entertainment, luxury goods and travel, social media, and high technology industries.

Jan, 2008 - Present

18 years, 4 months

Freelance Executive

Dec, 1999 - May, 2002

2 years, 5 months

Aubin Group

Dec, 1999 - May, 2002

2 years, 5 months

o Freelanced with PR firms in New York and Dallas while working closely with other public relations firms. o Coordinated funding and national publicity for artist debut at Bass Performance Hall in Fort Worth. o Aided in the creation and design for a beauty product, which received national publicity. o Designed personalized logo for distinguished Los Angeles photographer.

Dec, 1999 - May, 2002

2 years, 5 months

Assistant Account Executive/Creative Services

Nov, 1999 - Jul, 2000

8 months

The Hart Agency

Nov, 1999 - Jul, 2000

8 months

o Responsible for all creative output to clients including press kits, ads and gifts. o Assisted international and national accounts including Pfizer and Hoffman-LaRoche. o Managed and trained interns. o Developed effective media lists and strong relations with key media contacts. o Designed and created publicity materials: press kits, press releases, pitch letters, invitations and gift bags. o Assisted in coordinating and executing media plans for an international client, including ad placem

Nov, 1999 - Jul, 2000

8 months

Education

The University of Texas at Austin

1995 - 1999

4 years

Bachelor of Arts

Flag of

United States

1995 - 1999

4 years

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