Käyttäjän sudhamon profiilikuva
Jäsen alkaen 20. lokakuuta 2019
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Online-tilassa Offline-tilassa
Online Marketing Specialist with over 9 years of experience in managing large digital media campaigns specialized in publisher management, campaign management, private marketplace, programmatic media buying, ad operations, data analysis & forecasting, ad optimization & client servicing, DoubleClick Suite (DCM, DBM, DFP, AdX, AdSense), Sell Side Platform (AdX, PubMatic, Rubicon), Demand Side Platform (App Nexus, DBM, RTB House, Criteo), Adobe Suite, Facebook, Instagram, Twitter, LinkedIn, Facebook Dynamic Ads, Conversion Pixels,
$20 USD/hr
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Viimeaikaiset arvostelut

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Senior Ad Operations and Programmatic Manager

Jul 2016 - Jul 2017 (1 year)

● Project-manage campaigns through its entire lifecycle - from pre-sales to pre-production to post-execution tracking & analysis ● Proficients in:​ DoubleClick Bid Manager, DoubleClick Campaign Manager, DoubleClick AdX Exchange, DoubleClick for Publishers, Google Analytics, Google Adsense, PubMatic, Rubicon, Lotame, Facebook Business Manager, Facebook Ad Network, LinkedIn, Twitter

Assistant Operations Manager - DoubleClick Bid Manager

Jul 2015 - Jun 2016 (11 months)

● Working with Clients using DoubleClick Products (DoubleClick Bid Manager and DoubleClick Campaign Manager) to manage their Display Ad Campaigns. ● Share tips to optimize the Ad Campaigns, Insertion Orders, Line Items, Exchange Deals and Creatives based on client’s requirement. ● Troubleshoot requests from Agencies, Ad Networks, and Publishers related to Ad Campaigns, Insertion Orders, Line Items, Creatives, Exchanges' Deals and Networks trafficked.

Manager - Ad Operations

Nov 2014 - Jul 2015 (8 months)

● With an eye on all the publisher websites with structuring, troubleshooting issues, campaign delivery on each section ● Worked on different tools such as ​DoubleClick AdX Exchange, DoubleClick for Publishers, Google Adsense, PubMatic, Rubicon, Tribal Fusion, [login to view URL], MediaMind, SalesForce, JIRA(ticketing system), etc.​ for the campaign setup and deliver Implemented optimization technique on Ad Networks which accounted for an additional revenue turnover of INR2.35 crores annually

Operations Account Manager Supply

Nov 2011 - Nov 2014 (3 years)

1. Manage and develop client relationships through the full life-cycle of the account — pre-sales support, on-boarding, ongoing account management and monthly/quarterly business reviews. 2. Handled strategic accounts like ESPN Australia, eBay(India & Australia), Yahoo Australia, Hindustan Times, Multi Channel Network(MCN) Australia in APAC region by implementing best-in-class yield management practices which accounted for 20M/yr in revenue.

Ad Operations Associate

Jul 2010 - Nov 2011 (1 year)

● Played a key role in Advertising Operations by supporting the Ad Sales - Account Management team for implementation of third party creative across UOL properties (Classmates, Netzero, Juno). ● Optimizing the campaign - based on creative-wise reports, based on individual CTRs, concept-wise. ● Monitoring tracking, delivery, and campaign performance on a regular basis to meet client performance goal


Bachelors Degree (Computer Science

2007 - 2010 (3 years)


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