On page Optimization & In page Optimization - URLs, Keywords/Phrases per page, Keywords/Phrase density, Keywords Distribution, Adding Search Engine Friendly Title Tag, Meta Keyword Tag, Meta Description Tag Reputation Management Off Page Optimization - Forum searching, Forum Posting, Link Building, Article Submissions, Blog Submissions, Directory Submissions, Press Releases Submissions, Social Bookmarking, Classified Submissions, Blog Comments, Forum Searching and Forum Comments.