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Sindhu Venugopal-Roy Work Profile Current Status (2005 to date) Creative / Content Consultant, working from a home-office at Powai. Areas of expertise o Developing e-learning content designed to end-user requirements o Creating corporate content for training CDs, brochures, presentations and annual reports o Creating material for books and manuals o Writing short-stories and children’s fiction: on the wish-list Strengths Creative and imaginative solutions; teamed with logical analyses. Work-in-progress Impeccable grammar and formatting formalities. Recent Assignments as Content Specialist e-learning content o Developing material for online learning for Career Launchers, providers of training material for IIMs and other management entrance examinations. o Developed content for the assessments for Tata-Mcgraw Hill educational courses, through Tata Interactive Systems. o Created content and de-brief material for a classroom-based simulation on Mergers & Acquisitions for Tata Interactive Systems. Also, did an ID review for the flow, navigation and visual representation of the simulation content. Corporate reports & presentations o Scripted the corporate presentation video script for Rangsons, the leading turnkey ems (electronic manufacturing services) providers in India. The brief required a descriptive script that, while being modest, showcased the extensive abilities of the concern. This was conveyed through a seven-point structure that used instances from the aqua-world to present the various Powers of the company, e.g. Power of adaptability from the Dolphin, while the Sea-Horse, where the male not only fertilises the eggs but carries them till birth, was used to represent the company’s Power of turnkey services offered! o Developed training material for the entire range of Aashirvaad’s F&B products from the ITC stable for Aesthetics Technologies, Kolkata. This comprised of ten-minute capsules containing information about each product, presented in a high-impact and entertaining manner through a Dus Minute ka Funda quiz format Brochures and websites o Brochure for Amitron tubular components: The challenge being to present extremely dry matter in an attractive manner, revamping the image of a decades-old company as a vibrant and efficient corporate identity. Worked with great visuals and accompanying story to deliver impact. o Canopus website: Creative juices were given a vent through lyrical copy for this website on furnishings for export. The writing had to be descriptive and entirely imaginative in reference to colour and textures, without flooding the site. url soon to go online. Tata Interactive Systems, Mumbai Senior Content Writer, 2003 – end-2004 o Worked on creating simulations for the management course at University of Phoenix; creating fictional case studies in real-life scenarios to demonstrate major learning points. Responsibilities included researching on the subject, drawing the framework and scenario, drafting the decision points, creating all content, visualizing the screens and deciding on the navigation and theme. o Also created intranet content for a few U.S. and U.K.-based companies, for instance the U.K. postal system, for technical writing and related projects. Skills offered Ability to research extensively and sift relevant matter, create complicated but logical decisions trees, write relevant content and innovatively deliver the right learning. Also, worked interactively with graphics and technical departments to visually describe content that is attractive and user-friendly. Skills acquired Trained to write in different English and socially relevant language for U.S. and U.K. audience, run a practiced eagle-eye over finished projects and possess respect for grammar. Received hands-on exposure to carrying out ID reviews. RiTV, Concept and others (Mumbai) Creative/ Communications Consultant, 2000-2003 Delivered various services in corporate communications, scripting and website content as in-house consultant. During this period worked for a range of verticals. Experience including, among others: • Created corporate power-point presentations for various verticals from health portals to diamond jewellery to web solutions: researched content coupled with crisp language. • Created multimedia content for the nationalised film release of Shyam Benegal’s film ‘Bose: The Forgotten Hero’, including a Cine-Rom and an official Website. • Delivered ghost-writing services for a motivational book for a US-based publishing house. • Wrote several press releases for the medical community, for Indus Communications. • Created promos and short scripts for a regional television channel (RITV), suited to the audience as well as the occasion. • Constructed crucial reports for a DTC sight-holder application for a diamond export firm (for rights to receive diamonds from DTC). The report high-lighted their progress in the past; their professional strengths, abilities and networking; their future plans and their ability to deliver on the plans. Concise brisk language, clarity of vision and smooth flow of content were central to the report. Aesthetics Technologies, Kolkata Content Consultant, 1996 - 2006 Researched, conceptualised, structured, written and visualized corporate interactive CDs for this pioneering firm since the advent of interactive media in India a decade ago: o ITC: Multiple training and marketing CDs for a range of ITC products from cigarette manufacturing to the Aashirvaad F&B product range to ITC Insurance. o BPCL: Corporate CD highlighting the re-structured organisation o ICICI Paints: Product CD on the refinishing range of paints Strengths offered Creative representation of dry and technical training subjects like cigarette manufacture and BPCL’s manufacturing plants. Created animated characters to deliver matter in an entertaining and easy format. Strengths gained An understanding of the great possibilities of the interactive media, various navigational options and different requirements of different end-users. Learned to write detailed visually-oriented scripts and content for the hearing audience vis-à-vis textual matter. Triton Communications, Bangalore Copywriter, 1995-6 o Sole copywriter at newly opened branch of Triton Communications in Bangalore o Developed advanced skills in using Adobe Photoshop o Worked extensively on advertisement campaign pitches and commercials for Eureka Forbes Odyssey Video Communications, Bangalore Corporate Video Production, trainee, 1995 o Exposed to all facets of video film-making for corporates, from pre-production to editing o Developed corporate scripts o Wrote two episodes for ‘Yule Love Stories’ on Zee TV channel Skills o Basic course in photography (non-technical compositions) o Attended television script writing workshop (by Beena Desai) o Attended workshop on an introduction to film-making (by Sudhir Misra) o Adequate command of Adobe Photoshop o Specialise in personalised photo collages Background o Won several prizes for creative writing, dancing and athletics at and for Ashok Hall Girls’ High School, Kolkata. o Topped entrance examinations to the literature course in B.A. at Jadavpur University, Kolkata, 1990. o Completed one year in the Fashion Design course at the National Institute of Fashion Technology, New Delhi, 1991. o Pursued B.A. from Osmania University.