Having mastered the art of metrics management in the ever-changing creative environment of print and digital media, I zero in on improvement in areas that are true indicators of business success while combing out the noise of extraneous data. A comprehensive creativity-meets-technology skillset establishes and maintains a disciplined approach in managing brand-positioning business projects through appropriate, and timely, project management measurement. "The quintessential hybrid, Jeffries is full-spectrum intuitive, creative team leader meets agile project managing print & digital brand strategist at its finest." Classically trained in Fine Art & Design at Center for Creative Studies-College of Art & Design, I hold a BFA in Graphic Design and a Master of Science in IT with PM Specialization, and a Graduate Certificate in Internet Marketing. My passion, design; media, my divine. From the first Rollerblade logo in 1982 to web marketing today, design, corporate ID & inter-global branding is my forte'. 25+ year seasoned professional: old world talent meets new age media...done.