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Rostislava I.

@rostislava

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Brand Management Professional

$5 USD / Hour

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Bulgaria (5:05 PM)

Joined on August 31, 2012

$5 USD / Hour

I am a Brand and Product Management professional with business oriented education and experience in multinational companies and FMCG sector. My educational environment and work experience have helped me develop strong organizational and communication skills. I have proven to be a proactive, result-oriented person with strong analytical skills. I am able to work under pressure with strong attention to details, while meeting strict deadlines. For over 2 years in the Brand/Product Management field I have planned and developed different marketing and tactical activities supporting and developing the brands and products I was managing. I have strong knowledge and experience in launching new products on the market, executing 3 new brands launches on the Bulgarian market. I also have strong background in product management being responsible for 3 different product categories with over 30 SKUs. I have been part of multinational companies like Samsung and British American Tobacco. I also have extensive business, communication and HR skills, being HR consultant for 2 years handling different projects in the areas of recruitment, soft skills training and teambuilding, including promoting and selling company services to clients.

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Experience

Vice-President

Jun, 2013 - Present

12 years, 11 months

AUBG Alumni Association (American University in Bulgaria) NGO

Jun, 2013 - Present

12 years, 11 months

o Serving as acting President in the absence of the President and in this capacity presiding at meetings of the AUBG Alumni Association General Assembly or Board of Directors as well as other official functions of the Association. o Chairing the Nominating Committee of the Association and managing elections. o In charge of all grassroots structures (local chapters, classes, and special interest groups), and provides information of opportunities to join such structures to new members.

Jun, 2013 - Present

12 years, 11 months

Product Manager Home Appliances

Jan, 2013 - Present

13 years, 4 months

Samsung

Jan, 2013 - Present

13 years, 4 months

o Manage product portfolio with over 30 SKUs of vacuum cleaners, microwave ovens and built-in appliances o Responsible for product performance and life cycle, incl. new product launches and de-listings on local market o Development and implementation of launch plans, setting prices, P&L management o Perform ongoing competitive analysis on the market and presents proposals on product portfolio optimization and improvement o Ongoing communication and product discussions with partners o Develop and implem

Jan, 2013 - Present

13 years, 4 months

Brand Executive (acting Brand Manager) Premium, VFM, Low Brands (Kent, Rothmans, Lucky Strike, Pall Mall, Viceroy)

Jun, 2010 - Jan, 2013

2 years, 7 months

British American Tobacco

Jun, 2010 - Jan, 2013

2 years, 7 months

o Develop and implement all marketing and tactical activities for all managed brands from briefing creative & BTL agencies to implementation and evaluation. o Active participation in researches to identify consumer insights related to new brand /product launches, packaging upgrades, communication platforms. o Active participation and a leading role in developing and preparing yearly brand and operational plans and analysis. o New product launches management: - Lucky Strike launch in May’11 on a nation

Jun, 2010 - Jan, 2013

2 years, 7 months

Education

American University in Bulgaria

2003 - 2007

4 years

Business Administration with concentration in Marketing Management

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Bulgaria

2003 - 2007

4 years

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