Hoy A.

o Assist the Director of SEO & Marketing with SEO strategy development and online customer acquisition plans designed to maximize site traffic and sales demand o Assess website properties; perform keyword research and density analysis to provide actionable SEO recommendations. o Conduct internal linking structure audits and provide SEO guidance in technical areas such as server infrastructure, website structure and page construction, redirects, JavaScript referencing and programming standards. o Track and measure search marketing and optimization campaigns; designing test strategies and creative to optimize results. o Write SEO copy including writing meta tags, and important on-page factors such as H1 and static text. o Develop comprehensive link building strategies and reporting including directories, blogs, bookmarking sites, and social media. o Ability to perform competitive linking analysis and find potential link targets. o Utilize analytical and research tools for keywords, backlinks, PPC, PageRank, social presence, competitive intelligence. o Search engine and directory submissions. o Keeping up-to-date with latest industry trends, technology and changes. o Work with Marketing and SEO in developing and executing online customer acquisition plans designed to maximize site traffic and sales demand