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Which search engine should I concentrate on while performing SEO activities? There are many hundreds of search engines but only a small number of the search engines cater to the vast majority of searches conducted daily by the various engines. Because of this you must focus efforts on the following search engines because they possess more than it 80 percent of all searches on the Internet. The approximate share of Google, Yahoo and MSN in the total worldwide search is: •Google-46.2% of overall search •Yahoo-22.3% of overall search •MSN (Bling) -32.5% of overall search By no means has this inferred it is a waste of time to work with other search engines. However, when you toward at the top three search engines you are addressing that vast majority of the worldwide traffic. The remaining percent of the traffic is carried by the smaller search engines. If your search engine optimization targets the top search engines you would end up covering the same traffic that would be present in the smaller search engines. So, stick with the larger search engines for the time being. Additionally, it is important to look at the value of web site directories particularly DMOZ. These directories carry considerable weight by the search engines. A DMOZ directory listing should be a priority, as it gets a website automatically indexed by Google. Who can or should perform SEO activities SEO activities refer to various efforts related to building the website up such as design, traffic building, link building, SEO submissions, strategic partnerships, increasing inbound links, etc. The main person responsible for optimization should have the ability to handle design aspects of the site such as: •Changing HTML pages, titles, headers, meta tags and text. •All layout changes of pages The person should be able to browse the internet and find link partners as well as locate any area where links to the site can be added. What are the areas of operation for Search Engine Optimization Professionals SEO encompasses several areas of operation. Some of these had been mentioned earlier as well: •Discussing the client's objectives while examining budgetary issues. •Clearly explaining as well as understanding the business model. •Website domain name decisions. •Webpage names and file/directory name decisions •All decisions related to page titles, headers, sub-headers •Choosing & embedding keywords of importance throughout the website. •Making alterations to any text on an as needed basis. •Making changes to make sure the layout looks good and flows nicely. •Making all necessary changes to the design. •Using meta tags & robots.txt files to increase the readability •Monitoring changes to the website in the SERPs (search engine results pages) of major search engines. •Developing strategies for increasing in-bound traffic •Monitoring changes to search engine algorithms •Studying competing websites in order to understand their SEO efforts •Handling customer inquiries and problems •Providing timely reports to customers upon request