Pragya B.

Marketing & Brand Strategy Expert | Digital, Social, Content, and Growth Marketing I am a results-driven marketing and operations strategist with 8+ years of experience growing global brands across tech, media, and B2B/B2C industries. My expertise lies in brand strategy, digital marketing, social media, content creation, and GTM execution, helping businesses build strong identities, engage audiences, and drive measurable growth. I have led high-impact UGC operations, content strategy, and digital campaigns at TikTok, working across social, paid media, and brand storytelling to scale the platform’s business marketing efforts. Some key achievements include: ✔ Developed and executed TikTok for Business brand strategy, increasing brand awareness by 93% and driving $1B+ in assisted revenue. ✔ Sourced and licensed 100+ creator videos for global campaigns, helping brands leverage high-quality, engaging UGC and boosting awareness by 20%. ✔ Built the TikTok Insights platform, delivering 9K+ insights and generating 189K new users through data-driven storytelling. ✔ Led social, content, and digital marketing strategies, developing sales enablement and integrated campaigns that generated 80K email opens, 4K leads, and 14K website visitors. ✔ Managed paid and organic digital campaigns that increased engagement by 35%+ for global brands in fashion, tech, and media. ✔ Launched a new LMS and digital education hub for TikTok Academy, driving a 30% increase in registrations and 55K+ enrollments across 10+ markets. I specialize in developing content ecosystems, leading digital-first marketing campaigns, and optimizing brand storytelling for maximum engagement and impact. Whether it’s building social-first content strategies, launching performance-driven paid media, or refining GTM and brand positioning, I bring a data-backed, innovative, and execution-focused approach to every project. Let’s connect to discuss how I can help elevate your brand, content, digital, and social strategy! ? ? Skills: ✔ Brand Strategy | Digital & Social Media Marketing | Content Strategy & Creation | UGC & Influencer Partnerships ✔ Integrated Marketing | Paid Media | Market Research | GTM & Sales Enablement | Operations & Program Management ? Tools: ✔ Meta, TikTok, LinkedIn, X Ads Manager | Google Analytics | Docebo | Intellum | Asana | Jira | MailChimp