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EXPLORE
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$20 USD / Hour
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United States (8:41 PM)
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Joined on July 11, 2010
$20 USD / Hour
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A passionate online marketer with over 7 years of experience in everything from email, web analytics, B.I, graphic design and imaging, to SEO! I currently hold an MBA from The University of Michigan. I am a current marketing director for an automotive parts manufacturer in Michigan ([login to view URL]), a web statistical analyst, and freelance Internet marketer. I have managed a multi-million dollar Adsense program for retail, executed SEO initiatives that drove a site to #1, and found insights in data that have lead to innovative action items such as redesigning parts of the site to include embedded video, a toolbar for social engagement, and optimization of on-site content. This is my passion.
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Experience
Web Statistical Analyst, Ad Research and Analytics
Jun, 2012 - Present
•
14 years, 1 month
Kelley Blue Book
Jun, 2012 - Present
•
14 years, 1 month
o Providing on-site advertising insights from Microstrategy B.I tool data. This includes monitoring of campaign performance for OEM advertising and support presentations for sales force.
Jun, 2012 - Present
•
14 years, 1 month
Director of Marketing
Feb, 2011 - Present
•
15 years, 5 months
JC Gibbons Manufacturing Inc.
Feb, 2011 - Present
•
15 years, 5 months
o Direct, design, and improve results from e-mail campaigns in Constant Contact. This included subject line and content changes as well as time of delivery study. o Analyze and compile weekly Google Analytics data in order to capture leads for future contact. o Composed new Google Adwords campaigns (PPC) that improved the targeting of potential clients by narrowing keywords using keyword trend research and geo-targeting. These quickly resulted in sales. o Integrated social media elements into the
Feb, 2011 - Present
•
15 years, 5 months
Online Marketing Analyst
Aug, 2011 - Jun, 2012
•
10 months
ShopAtHome.com
Aug, 2011 - Jun, 2012
•
10 months
o Evaluate and optimize revenue from Adsense for search and display ads on site by discovering best practices, testing and benchmarking performance of changes, which resulted in a 45% overall increase in revenue generated. o Develop and maintain e-mail marketing KPI's in a dashboard spreadsheet as well as the e-mail marketing budget statistics using stats from Zrinity e-mail platform as well as SQL queries. o Analyze general e-mail and A/B test performance and write case studies on the performan
Aug, 2011 - Jun, 2012
•
10 months
Education
University of Michigan
2010 - 2012
•
2 years
Masters of Business Administration (MBA)
United States
2010 - 2012
•
2 years
Franklin University
2006 - 2010
•
4 years
Bachelor of Science, Business Administration, Marketing Minor
United States
2006 - 2010
•
4 years
Qualifications
Social Media
2010
Social Media Examiner
Certificate of Completion
2010
SQL
2011
Ed2Go
Completion of SQL training
2011
Process Management
2007
CNA School of Risk Management
Process efficiency.
2007
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