Jimmy P.

SEO & Front-End Web Developer • Used Google, Bing, Yahoo Webmaster tools, and Affiliate Network. • Manager Google and Bing webmaster accounts • Daily doing and support: SEO, PPC, Campaign management Implementation ongoing Management, Optimization and Engagement websites customers’ accounts. • Research new PPC strategies and KPI’s. • Keyword bid and campaign budget optimization. • Keyword and negative keyword optimization. • Work with internal and external business partners to expand and optimize accounts • Support SEM program conceptualization with campaign expansions across multiple search engines, countries, and languages • Report on key operational metrics and create actionable trend information for key performance indicators to ensure we have necessary information to make informed business, marketing, and sales decisions • Other duties as assigned • A basic understanding of search engines, search engine optimization and paid search • Redirects for non-domains • Redirects for multiple home page files. • Edits to content map to different keyword focus areas on the site. • Edits to keyword content • Develop additional content segments for optimization where needed. • Edit and/or submission of XML site-maps to the search engines to promote the identifications of changes to the site. • Updates to custom robots.txt files as needed. • Edits to custom Meta descriptions and page titles for each page. • Local map listing validation and optimization. • Ongoing view of search engine results page rankings • Ongoing optimization of on site content( both visible and back-end) • Keyword lists, ad copy and targeting setup. • Keyword bid and campaign budget optimization. • Keyword and negative keyword optimization. • Landing page and conversion funnel optimization. • Campaign targeting optimization. • Ads copy optimization. • Creating ads banners for advertising • Finding ways to reduce advertising expenses, and increase revenue.