Adam W.

Skills and Experience • Six years of online branding and strategic internet marketing experience • Well versed with Yahoo! Search Marketing, Google Adwords and MSN AdCenter • "Can Do" - positive attitude and conscientious. • Adapts to change quickly • Good English language skills, well versed with business communication & routine office works • Team-oriented player, highly motivated, committed to delivering top quality service, quick-learner Search Engine Marketing(SEM) / Search Engine Optimization(SEO) • Understanding of search engine ranking algorithms and crawlers • Extensive knowledge in Keyword Research • Experience with keyword research, density analysis, reporting and link building tools • Ability to analyze and translate quantitative and qualitative data from web analytics tool into an actionable SEO plan • Familiar with web analytics software, such as Google Analytics and StatCounter • Ability to execute a link building strategy that will lead to improvement of lead generation and web prominence in order to gain leadership position online • Established progressive link building campaigns. • Monitored competitor’s websites to establish “best practices” for improving website content, SEO strategy and lead generation. • Understanding the social media environment, including blogs, social networks, article directories and forums as an important component for SEO. • Researched, identified and established partnerships with authoritative web sites for link-building • Developed effective plans to optimize both the Click Thru Rate (CTR) and return on investment (ROI) from their SEM investments • Driving costs down through the constant monitoring and improvement of cost per clicks (CPCs) and CTR. • Up to date on current search engine news, trends, algorithm changes, and SEO best practices Pay Per Click Campaign Management • Utilized analytical data to determine the most effective landing pages for paid search and online media campaigns • High proficiency in Excel for reporting and analysis • Proficient with Yahoo Search Marketing, Google AdWords and Microsoft AdCenter • Optimized and executed paid search campaigns on Yahoo, Google, MSN and other appropriate search engines, directories and paid inclusion networks • Managed all PPC campaigns across all PPC platforms (Yahoo!, Google, MSN, ASK etc.) • Researched market trends, responded to market fluctuations and collected competitive intelligence • Drove prospects from paid listings at search engines through affiliate programs. • Managed search marketing campaigns for multiple programs, at first and second-tier search engines. • Analyzed user behavior using web analytics tools. • Strong analytical and problem solving skills • Strong project management skills • On-going testing and optimizing of new keywords, ad text, position and landing pages Work Experience Affiliate Networks that I am currently working for: [login to view URL] [login to view URL] [login to view URL] Commision Junction [login to view URL] [login to view URL] [login to view URL] [login to view URL] eBay Partnerships Amazon Associates