Are global CSR leaders failing to use the web effectively?
An Article from Business Respect.A new report has suggested that global leaders in sustainability are failing to make the most of the potential of the web for their CSR reporting and general communications. It names ENI as the global leader that does the best. Many points are criticised across the board for not being up to scratch.There's no doubt that the essence of the message is true. Companies are not yet making the most of the medium. That fact is probably not only applicable to their CSR comms, but their overall use of the web. The state of the art is still evolving, after all.But in some of the details, I think the report is misleading, and it bears further examination.Let's start with some points of agreement. Lundquist, the authors of the report, have made a number of assumptions that I would generally endorse.
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