nicholasjlewis

My name is Nick Lewis and for the past 3 years I have worked as an Account Strategist with Google AdWords. I've worked with accounts both large and small in the Retail, B2B, B2C, Travel and Healthcare industries and everything in between. I started working at Google in December of 2006, beginning with a long and rigorous training program in which I learn the secrets behind Quality Score, account structure, strategy and countless other nuances of AdWords. I then moved to the AdWords National Agency team where I spent more than two years directly managing the efforts of 30 large SEMs who were managing millions of dollars in yearly ad spend. My job was to train these agencies on AdWords best practices: how to set up an account effectively, how to target users efficiently, how to bid, how to budget, and how to manage. It was also my responsibility to roll up my sleeves and dig in on problem accounts to help turn them around. When an agency didn't know how to make an AdWords account profitable, they would contact my team to find a solution. I went to the University of North Carolina at Chapel Hill as a John Motley Morehead scholar and graduated in 2003 with a B.A. in Journalism and Mass Communication. I am currently an MBA candidate at the University of Michigan's Ross School of Business.