myndcast

Today's five year olds will never be able to imagine a world in which their favorite show couldn't be paused, rewound, recorded, skipped, streamed, slung or shared. No longer content to sit on the couch at a designated time or to even sit through the commercials that pay for the programs we love, the pressure to monetize entertainment content has never been so great. We aim to exist at the center of the convergence between technology, branding and entertainment where the consumer transitions from passive observer to active participant. We throw out the "I Talk, You Listen" mentality of marketing and build a two-way value proposition between advertiser and audience. When your community is built and your value proposition has received company-wide acceptance, then you can truly monetize for the long term.