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As part of its "try before you buy" proposition, it is providing personalised product demonstrations to customers. Adam Gore, owner of Candy Nails, says the new website "is an integral part of our goal for Candy Nails to become a leading global online retailer for nail varnish and beauty products." Having registered with the site, consumers will be served with fresh content each time they return. A bespoke content management system has been built for the retailer that manages product information, ordering and payment. The landing page of each section will also rotate animations to keep prospect engaged. www.CandyNails.co.uk http://www.marketingweek.co.uk/candy-nails-personalises-beauty-store/3020790.article

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