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- N/ASuoritetut työtehtävät
- N/ABudjetin mukaisesti
Independent New Business Strategy ConsultantDec 2012
Present overall new business strategy internally and to agency partners for buy in; Facilitate strategy development with partner agencies; Review and analyze existing target market research and secondary research to uncover target insights; Write media and creative briefs; Develop and write overall strategy for new business proposal; Oversee proposal development and final deliverable.
Vice President Client ServicesFeb 2011 - Nov 2011 (9 months)
Lead strategic direction and creative development of direct response campaigns to support client business goals; Supervise account portfolio, oversee email acquisition and retention initiatives, analyze quantitative reports to identify target audiences, and optimize performance of direct marketing leads through segmentation and profiling; Develop annual integrated marketing plans inclusive of online and offline direct response initiatives; Forecast budget revenue; Manage staffing resources, develop processe
Management SupervisorSep 2009 - Jul 2011 (1 year)
Launch new brand platform for Citizens Bank, a super-regional bank in the North East and Midwest; Direct multiple work streams for brand launch and rollout, including: brand guidelines, 17 televisions spots (91versions), 6 internal videos, 20 radio spots (93 versions), 25 print ads ranging from full page spreads to small space takeovers, 4 train station out-of-home print installations (305 unique executions) with video documentation, photo shoots with photographers Matt Hoyle and Douglas Lyle Thompson; Buil
Account SupervisorOct 2007 - Dec 2008 (1 year)
Pitch and win new business. Brought in agency's first hospital client, St. Tammany Parish Hospital; Create and sell annual communication strategies and media strategies to client executives; Discover key marketing insights by conducting interviews of LSUHSC faculty and staff, leading to the development of an integrated campaign of TV, out-of-home, PR, and digital; Direct brand launch of statewide smoking cessation program and lead website development.
Account DirectorSep 2006 - Jul 2007 (10 months)
Motivate internal teams to create solutions that solve client business challenges; Develop scope of work, oversee client budget, and forecast agency revenue to budget; Direct integrated campaigns from concept to delivery and cross sell product lines when strategically beneficial; Communication channels included: direct, print, radio, digital, and entertainment; Implement online and offline CRM strategies to increase retention and participation in loyalty programs; Lead client strategy meetings, as well as c
Senior Program ManagerMar 2004 - Jul 2006 (2 years)
Manage Arts & Culture clientele; Develop annual direct marketing plans and accountable for client budgets and forecasts; Optimize the performance of direct marketing leads through segmentation and profiling; Craft and develop messaging for fundraising packages and telemarketing scripts; Manage outside vendors including: production houses, telemarketing firms, and research firms; Write and present performance analysis reports to clients, Board of Trustees, and senior staff.
Master of Arts of Applied Sociology1999 - 2001 (2 years)
Bachelor of Science in Biology, with focus on Biology, Ecology, and Evolution1994 - 1996 (2 years)
Advanced Account Managment (2006)Advertising Federation of Australia
An advertising agency's success is largely built on how effective it is at establishing and maintaining a healthy and productive relationship with its clients. Advertisers seek agencies that have highly skilled individuals that can deliver an objective viewpoint on the market and their business, and can draw on their experience and insights to help solve marketing problems. In healthy client agency relationships the agency meets and exceeds the expectations of their clients and the Account Manager has a central role in the success, longevity and profitability of the relationship. The Advanced Account Management Certification makes that next crucial career step from an 'implementer' of advertising strategies in the agency to someone who has their client's trust and the responsibility of leading the marketing communications process on behalf of the agency and client. The course focuses on the core competencies of the professional Account Manager and arms students with knowledge on how to manage expectations and add value to the agency, the client and the individual.