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Category ManagerMay 2015 - Dec 2016 (1 year)
• Responsible for the development of the brand in Argentina, Uruguay and support partnership in Brazil. • Managing the entire product line life cycle from strategic planning to tactical activities. • Driving Marketing activities such as Product launch, training, digital media planning. • Specifying market requirements for current and future products.
Category Revenue Planning Sr AssistantApr 2014 - Apr 2015 (1 year)
• Coordinate with Perfect Store area the features and volumes for POP exhibition materials aiming to increase visibility and sales in stores. • Identify market insights and represent the category in business meetings with Key accounts managers. • Sales Intelligence analysis including sales performance, pricing evolution and forecasting. • Elaborate trade marketing action plans including their financial analysis. • Collaborate in new product developments involved within the category. .
Trade Marketing SpecialistOct 2012 - Mar 2014 (1 year)
• Identify and communicate visual merchandising needs and best practices in conjunction with Store Managers and VM Champs. • Assist stores in implementing campaign briefs, while ensuring execution meets local and global standards. • Drive training initiatives to provide systematic direction and brand up dates to the relevant store teams, Store Managers and VM Champs.
Sales & Marketing AnalystSep 2009 - Sep 2012 (3 years)
• Coordinate day-to-day execution on marketing operations and sales analysis. • Organize training sessions for sales team. • Sponsorship management, be the entry point to all relevant players and coaches. • Organize and produce all material involved for the production of anual events. • Develop point of sales material to increase sales and visual.
BA Marketing2006 - 2010 (4 years)
Digital Product Management2017 - 2017 (1 month)
Google Adwords (2016)IT Education
Administration and improvement of all adwords campaigns.
Social Media Optimization (2016)IT Education
Organize, Create and administrate social media profiles. Generate ad campaigns on Facebook, Twitter, Instagram, LinkedIn.
Content Manager (2016)IT Education
Establish different strategies to improve quality of content in social media. How to communicate with potential leads.
US English Level 182%
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