Käyttäjän mercenary666 profiilikuva
@mercenary666
Maan India lippu Lucknow, India
Jäsen December, 2011 lähtien
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mercenary666

Online-tilassa Offline-tilassa
Currently working on Category/Demand Forecasting and Market Mix Modelling (MMM) of various FMCG products for one of the largest companies across more than 15 countries of Asia-Pacific region Involves the use of statistical analysis such as multivariate regressions on sales and marketing time series data using SAS Quantifying the sales impact of various marketing activities (MMM) and hence determine the effectiveness and ROI for each marketing activity (TV commercials, Promotions, Distribution etc) Involves consulting on key business issues on various marketing activities and recommendations based on the conclusions drawn from the regression model Involves multivariate regressions on stacked times series data for various class variables and determining the comparative effectiveness and impact of various marketing activities over various regions Identifying and creating groups of similar moving activities or images for a particular brand/market using factor analysis in the times series image data, thereby realizing the more visible image for the brand/in the market Involves Predictive analytics (Demand Forecasting) dedicated to understanding consumer demand for goods or services in the future based on Price assumption, Economic growth of the countries (measured by macroeconomic variables such as GDP, Money Supply, Earning Average etc.) and some extraneous factors such as trends and seasonality
dollaria6 dollaria / tunti
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