Johnny Pisano's Punk Rock Pizzeria branding
I designed the logo and brand elements in Adobe Illustrator. I started with the idea for a customized typeface for his name. I wanted letter forms that were both decorative and geometric, specifically with large circular elements that would pick up the idea of a pizza pie. Then I wanted to tie in the idea of his history in punk rock. To represent this aspect, I focused on customizing the letter “A” in the popular anarchist monogram circle-a style (without the “o” in the typeface since the other letters mimic that aforementioned circle and order elements). To tie everything in with his New York roots, I wanted the letters to have that nostalgic New York art deco style with a hard edge twist and pointed letter forms that shamelessly protruded just below the baseline. Part of his idea was to be able to change the genre lettering depending on the style of music on any later releases.
About Me
▶ I am a graphic artist and illustrator with a music design niche. As a musician myself, I am specifically able to translate aural art into visual design. I have over 16 years of experience working for musicians, artists, bands, record companies & publications. I attended art school at DePaul University in Chicago, Illinois where I received a B. A. in Media Arts with a double emphasis in photography digital video. Likewise, I minored in communications with an emphasis in media studies. While in Chicago, I created web graphic design for the university library digital collection, mentored with Rolling Stones photographer Paul Natkin & freelanced for the Chicago Red Eye newspaper. After moving to New York City, I worked primarily in marketing, sales, promotion, social media, & design including as an artist-in-residence for the Antagonist Art movement & as a co-assistant manager at New York School of Rock. I like to think of myself as vintage/ lo-fi in style.
