Led the overall Branding process, from concept design to defining target audience and establishing brand personality. Developed the brand's internal and external communication strategies, including corporate image, newsletters, press releases, etc. Actively collaborated in the design of the business plan and initial funding process to attract external investors. Led website design, contents and development, working closely with the agency. Conceptualized, planned and implemented all Marketing

Directed Public Relations accounts, working closely with the clients to meet their brands' communicational needs. Designed and implemented PR calendars of yearly activities and editorial contents. Managed and accurately distributed PR budgets in order to achieve optimal results. Organized and developed media relations and press conferences, trips and events for each one of the brands. Performed media coverage analysis applying quantitative and qualitative criteria (press clippings).