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EXPLORE
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$30 USD / Hour
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Brazil (10:19 PM)
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Joined on April 6, 2010
$30 USD / Hour
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Web Analytics and Conversion Optimization Manager with 8 years experience with Digital Marketing Analysis and Conversion Optimization, finishing Business Analytics & Big Data MBA in May/2019 and learning R Programming for Data Science. Skills: - Conversion Optimization testing and best practices consulting using data-driven Visitor Segmentation, Targetting and Consumer Profile insights. Advanced understanding of landing page optimization and visitor trending behavior; - Web Analytics Consulting (eCommerce, Web Portal, Hotsites, etc): KPI development, web analytics evaluation, visitor profile; Audience evolution; Navigation flow; Campaign performance; Social media presence, campaign strategies and audience; Revenue, sales, AOV, RPV and conversion rate distribution per traffic source; Internal search analysis and conversion optimization best practices. Specialties: - Google Analytics, Adobe SiteCatalyst, Conversion Optimization, Tableau and SalesForce, Microsoft Office.
No reviews to see here!
Experience
Web Analytics & Conversion Optimization Manager
Sep, 2013 - Present
•
12 years, 10 months
MarketLinc
Sep, 2013 - Present
•
12 years, 10 months
- Develop optimization strategies and test plans for deployment on client websites to support the increase in RPV and revenue. Oversee all test plan activities: collect data, documentation, and style guide requirements, facilitate internal planning meetings, document action plans, hypotheses, wireframes, test variations, and winning strategies.
Sep, 2013 - Present
•
12 years, 10 months
Senior Business Intelligence/Web Analytics Analyst
Jul, 2012 - Aug, 2013
•
1 year, 1 month
GPMídia
Jul, 2012 - Aug, 2013
•
1 year, 1 month
- Certified by Google Analytics Individual Qualification (GAIQ) and AdGooroo SEM Insight Certification; - Web Analytics guideline development for Google Analytics, Navegg and Campaign Tracking; - Ecommerce intelligence, KPI consulting, landing page optimization best practices, A/B/N testing, study of user profile, behavior and experience, daily reports, dashboards and studies to improve client's ROI and sales. - Programs/systems used: Google Analytics, Adobe SIteCatalyst, Adobe Discover, Google Trends, Alexa, SEM Rush, Navegg, Optimizely and Google Webmaster Tools. - Clients: FNAC, LG, Alpargatas and Pedala.
Jul, 2012 - Aug, 2013
•
1 year, 1 month
Senior Business Intelligence/Web Analytics Analyst
Jul, 2010 - Jul, 2012
•
2 years
iProspect
Jul, 2010 - Jul, 2012
•
2 years
- Certified by Google Analytics Individual Qualification (GAIQ) and AdGooroo SEM Insight Certification; - Guideline development and checking of each website of our clients, audience profile, visits behavior, traffic sources, content, goals and campaign analysis in order to improve and optimize website/campaign performance. - Programs/systems used: Google Analytics, Google Trends, Nielsen, Alexa, Google AdPlanner and Google Insights for Search. - Clients: Natura, Valor Econômico, Sanofi-Aventis and Whirlpool.
Jul, 2010 - Jul, 2012
•
2 years
Education
Bachelor Degree in Administration in International Business, Administration, Marketing, Economics, International Business, Trading
2003 - 2007
•
4 years
Brazil
2003 - 2007
•
4 years
Qualifications
AdGooroo SEM Insight Certification
2012
AdGooroo
2012
Hands On - Landing Page Optimization Introduction
2013
Tim Ash
2013
Google Analytics Individual Qualification (IQ)
2013
2013
Publications
Os benefícios das métricas na gestão de um e-commerce
E-commerce Brasil
Webinar: https://www.youtube.com/watch?v=DEBZYQFTdmw O que são KPIs e como utilizá-los; Quais são os KPIs mais explorados, quando se trata de ecommerce; Sinergia entre métricas de acompanhamento e KPIs: vendendo mais! Explorando o Google Analytics para ecommerce: 4.1 – Comportamento da audiência (região, dispositivo, tecnologia) 4.2 – Entendendo as fontes de tráfego; 4.3 – Explorando a performance das páginas do site; 4.4 – Comércio Eletrônico e Funil Multicanal
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