I have always been attracted by the idea of transforming imagination into reality. Of creating incredible things from elements that all by themselves have no value. That is why I consider myself a XXI Century Alchemist (people call me designer) After all, if an alchemist transforms metals into gold, I transform ideas into products and experiences that generate emotions and reactions. My passion…knowing about a wide variety of things; traveling, reading and cooking…everything that would let me make something extraordinary out of something ordinary.