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Jäsen alkaen 22. tammikuuta 2005
COMPANY PROFILE Established in 1999 with the objective of producing a flagship, Indonesia-based travel & lifestyle magazine with synergistic marketing services, MDCOM (formerly MD Communications), the publisher of ISLANDLIFE magazine, is today a full-service, integrated marketing and communications agency. Driven by an inclusive view of marketing, MDCOM has the expertise and flexibility to work with clients in developing creative, efficient and cost-effective strategic solutions, tactical deliverables and on-the-ground implementation that deliver tangible results and help achieve objectives in today’s highly competitive environment. Areas of expertise include: Strategic Planning and Development From Branding Development and Tourism Product Development to Destination Product Development and Joint Promotions, MDCOM can create a business vision with realistic goals, while defining the route and methodology that will be used to obtain those goals. Marketing & Communications From Media Planning to innovative, hard-hitting Creative that gets talked about, MDCOM uses vertical market knowledge to develop advertising that produces real results. Services include: • Creation and implementation of Marketing Plans • Full-service Advertising and Media Services • Logo, Media Kit & Identity Development • Brochures & Collateral Materials • Full-service Event Management Direct Mail and Database Marketing: MDCOM, which boasts one of Indonesia’s most sophisticated travel and tourism databases, can help you build long-term, profitable customer relationships through database marketing used in tandem with effective direct mail. We will help identify and distinguish your customers from one another and implement one-to-one direct mail communications to maximize your sales penetration to new and existing customers. Telemarketing: Telemarketing can be a key element of your MDCOM communications program. It’s all about results, and MDCOM knows what it takes to make sure our clients get them: effective lead generation programs MDCOM is also the Indonesian representative for eTurbo Communications, which offers highly specialized representation to National Tourism Organizations, hotel and carriers wishing to expand their business and raise their brand's awareness in key markets. Non-Print Media MDCOM, in collaboration with eTurboNews, operates the Indonesian edition of [login to view URL], the largest international e-newsletter for the travel trade with a circulation of 210,488 in 232 countries and territories. Both national and international government personnel, as well as private tourism marketing organizations and associations as well as more than 3500 media companies and journalists also subscribe to eTurboNews. MDCOM works with eTurboNews to deliver advertising e-mail campaigns, news, announcements and more to a database of readers using an e-newsletter or e-postcard. In addition, MDCOM is currently developing TV and radio programs under the ISLANDLIFE brand. Publications MDCOM is the publisher of ISLANDLIFE magazine, Indonesia’s first travel-centric lifestyle publication, a bi-monthly glossy magazine boasting a large circulation in Indonesia and select outbound markets. From March 2005, ISLANDLIFE will be published in dual-language versions: English and Bahasa Indonesian. MDCOM is also the publisher of THE PEACFUL TRAVELER, a magazine for the Ministry of Culture and Tourism Indonesia for the International Institute of Peace Through Tourism (IIPT) and EMERELDA FACET, a quarterly newsletter for Emerelda Golf Course. Travel Services In collaboration with Strategy Communications and Visi Tour, MDCOM operates ISLANDLIFE Travel Service, a full-service travel agency. Portfolio Clients includes Tourism Malaysia, BMW, Garuda International, Citibank, Hongkong and Shanghai Bank (HSBC), Bank International Indonesia (BII), Niaga Bank, World Sustainable Summit, Ministry of Tourism and Culture Indonesia, Choice Hotels, The Komodo island Project, [login to view URL], Alam Kul Kul Boutique Resort, The Jogya Tourism Board, Ministry of Marine and Fisheries Indonesia, Gahawisri, Kalianda Resort.
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