"In an industry where the average client fires their marketing firm after six months, we've NEVER had a client leave us." These days, marketing has a bad reputation. It's not uncommon to hear business owners say things like "I've tried marketing- it doesn't work... not for MY business." Why? Marketing is what separates McDonalds from the local burger joint down the street. One brought in $27 billion in revenue in 2011, the other is just barely paying for its expenses. The problem isn't marketing- it's that many "marketers" have no idea what they are doing. They are based NOT off of experience, but rather textbook knowledge that is often outdated, obsolete, or just plain wrong. Marketing is a science- the science of selling. There are facts and rules that have been proven to increase sales... most "marketers" have no idea that they exist. We do.